Baden vs Spalding:Which is more popular by branded search?
In August 2026, Baden had more branded searches than Spalding among volleyballs worldwide. Baden was estimated to have 450K branded searches compared to Spalding’s 135K, and held a 62.3% Share of Search versus Spalding’s 18.7%. These are worldwide searches for English-language branded terms.
Follow Baden vs Spalding and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Baden or Spalding?
Compare the volleyballs people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baden, Spalding. The figures are in the table below the chart.
View monthly share of search table
| Month | Baden | Spalding | Molten | Mikasa | Wilson | Tachikara |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 22.4% | 15% | 10% | 1.6% | 1.1% |
| Nov 2025 | 51.9% | 19% | 15.6% | 10.4% | 1.7% | 1.4% |
| Dec 2025 | 51% | 18.6% | 15.3% | 12.5% | 1.4% | 1.1% |
| Jan 2026 | 51.6% | 18.9% | 18.9% | 8.5% | 1.4% | 0.75% |
| Feb 2026 | 53.2% | 19.4% | 16% | 8.7% | 1.7% | 0.95% |
| Mar 2026 | 55% | 20.2% | 13.5% | 9% | 1.2% | 0.99% |
| Apr 2026 | 56% | 20.5% | 13.8% | 7.5% | 1.2% | 1% |
| May 2026 | 56.1% | 20.6% | 13.8% | 7.5% | 1.2% | 0.82% |
| Jun 2026 | 62.3% | 18.7% | 10.2% | 6.9% | 1.1% | 0.75% |
| Jul 2026 | 48.1% | 17.7% | 26.3% | 6.5% | 0.86% | 0.58% |
| Aug 2026 | 62.3% | 18.7% | 10.2% | 6.9% | 1.1% | 0.75% |
| Sep 2026 | — | — | — | — | — | — |
How has the Baden and Spalding comparison changed over the last 12 months?
3 findings
- Baden was ahead of Spalding in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baden’s estimated Share of Search among volleyballs worldwide moved from 49.9% to 62.3%, and its estimated monthly branded searches moved from 301K to 450K.
- Across the 11 months ending August 2026, Spalding’s estimated Share of Search among volleyballs worldwide moved from 22.4% to 18.7%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for volleyballs worldwide in August 2026?
2 changes
In August 2026, Spalding overtook Molten to rank 2nd among volleyballs worldwide, at 18.7%.
In August 2026, Baden gained estimated Share of Search among volleyballs worldwide, from 48.1% to 62.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Baden’s and Spalding’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.