Brandwave

How popular isBaden in search?

In August 2026, there were an estimated 450K branded searches for Baden worldwide which is up 49.5% over the last 11 months. Baden holds 2.1% estimated Share of Search among basketball brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike96.8%
  2. Baden2.1%
  3. Spalding0.64%
  4. Molten0.35%
  5. Wilson0.04%
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Where does Baden compete?

Baden is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball brands2nd of 52.1%Shown below
Volleyballs1st of 662.3%Show ranking

Which basketball brands compete with Baden?

Baden against basketball brands worldwide, by month

Share of Search by month for Nike, Baden. The figures are in the table below the chart.

View monthly share of search table
MonthNikeBadenSpaldingMoltenWilson
Oct 202597.4%1.4%0.64%0.43%0.05%
Nov 202598.3%0.97%0.36%0.29%0.03%
Dec 202598%1.2%0.43%0.36%0.03%
Jan 202697.9%1.2%0.43%0.43%0.03%
Feb 202697.6%1.4%0.53%0.43%0.05%
Mar 202697.6%1.4%0.53%0.35%0.03%
Apr 202697.1%1.8%0.64%0.43%0.04%
May 202697.1%1.8%0.64%0.43%0.04%
Jun 202696.8%2.1%0.64%0.35%0.04%
Jul 202696.6%1.7%0.64%0.95%0.03%
Aug 202696.8%2.1%0.64%0.35%0.04%
Sep 2026—————

  1. 1.Nike

    96.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Baden

    2.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  3. 3.Spalding

    0.64%

    Moved from 4th to 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Molten

    0.35%

    Moved from 3rd to 4th. 74K estimated branded searches, -63.2% vs prior month. Share -0.6 points.

  5. 5.Wilson

    0.04%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Baden and its closest rivals

How has branded search demand for Baden changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Baden worldwide rose from 301K to 450K.
  • Across the 11 months ending August 2026, Baden’s estimated Share of Search among basketball brands worldwide increased from 1.4% to 2.1%.
  • Across the 11 months ending August 2026, Baden’s estimated Share of Search among basketball brands worldwide peaked at 2.1% in June 2026 and was lowest at 0.97% in November 2025.

How did search popularity change for basketball brands worldwide in August 2026?

  1. In August 2026, Molten lost estimated Share of Search among basketball brands worldwide, from 0.95% to 0.35%.

  2. In August 2026, Spalding rose from 4th to 3rd among basketball brands worldwide.

  3. Estimated monthly branded searches for Baden worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026.

  4. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Baden measured?

Brandwave collects information about searches that people make online using Baden’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • baden

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How the Brand Demand Index is measured

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