How popular isBaden in search?
In August 2026, there were an estimated 450K branded searches for Baden worldwide which is up 49.5% over the last 11 months. Baden holds 62.3% estimated Share of Search among volleyballs worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which volleyballs compete with Baden?
Share of Search by month for Baden, Spalding, Molten, Mikasa. The figures are in the table below the chart.
View monthly share of search table
| Month | Baden | Spalding | Molten | Mikasa | Wilson | Tachikara |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 22.4% | 15% | 10% | 1.6% | 1.1% |
| Nov 2025 | 51.9% | 19% | 15.6% | 10.4% | 1.7% | 1.4% |
| Dec 2025 | 51% | 18.6% | 15.3% | 12.5% | 1.4% | 1.1% |
| Jan 2026 | 51.6% | 18.9% | 18.9% | 8.5% | 1.4% | 0.75% |
| Feb 2026 | 53.2% | 19.4% | 16% | 8.7% | 1.7% | 0.95% |
| Mar 2026 | 55% | 20.2% | 13.5% | 9% | 1.2% | 0.99% |
| Apr 2026 | 56% | 20.5% | 13.8% | 7.5% | 1.2% | 1% |
| May 2026 | 56.1% | 20.6% | 13.8% | 7.5% | 1.2% | 0.82% |
| Jun 2026 | 62.3% | 18.7% | 10.2% | 6.9% | 1.1% | 0.75% |
| Jul 2026 | 48.1% | 17.7% | 26.3% | 6.5% | 0.86% | 0.58% |
| Aug 2026 | 62.3% | 18.7% | 10.2% | 6.9% | 1.1% | 0.75% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.3% | 450K | +22.3% | +14.2 points | |
| 2, moved from 3rd to 2nd | 18.7% | 135K | 0% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.2% | 74K | -63.2% | -16 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.9% | 49.5K | 0% | +0.4 points | |
| 5, held 5th | 1.1% | 8.1K | +22.7% | +0.3 points | |
| 6, held 6th | 0.75% | 5.4K | +22.7% | +0.2 points |
1.Baden
62.3%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +14.2 points.
2.
Spalding18.7%
Moved from 3rd to 2nd. 135K estimated branded searches, 0% vs prior month. Share +1 points.
3.
Molten10.2%
Moved from 2nd to 3rd. 74K estimated branded searches, -63.2% vs prior month. Share -16 points.
4.Mikasa
6.9%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Wilson
1.1%
Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
0.75%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
Compare search popularity between Baden and its closest rivals
How has branded search demand for Baden changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Baden worldwide rose from 301K to 450K.
- Across the 11 months ending August 2026, Baden’s estimated Share of Search among volleyballs worldwide increased from 49.9% to 62.3%.
- Across the 11 months ending August 2026, Baden’s estimated Share of Search among volleyballs worldwide peaked at 62.3% in June 2026 and was lowest at 48.1% in July 2026.
How did search popularity change for volleyballs worldwide in August 2026?
6 changes
In August 2026, Spalding overtook Molten to rank 2nd among volleyballs worldwide, at 18.7%.
In August 2026, Baden gained estimated Share of Search among volleyballs worldwide, from 48.1% to 62.3%.
In August 2026, Molten lost estimated Share of Search among volleyballs worldwide, from 26.3% to 10.2%.
Estimated monthly branded searches for Mikasa worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Estimated monthly branded searches for Tachikara worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Where does Baden compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Basketball brands | 2nd of 5 | 2.1% | Show ranking |
| Volleyballs | 1st of 6 | 62.3% | Shown above |
How is Baden measured?
Brandwave collects information about searches that people make online using Baden’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- baden
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Is Baden your brand?
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