How popular isSpalding in search?
In August 2026, there were an estimated 135K branded searches for Spalding worldwide which held steady over the last 11 months. Spalding holds 18.7% estimated Share of Search among volleyballs worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Spalding and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which volleyballs compete with Spalding?
Share of Search by month for Baden, Spalding, Molten, Mikasa. The figures are in the table below the chart.
View monthly share of search table
| Month | Baden | Spalding | Molten | Mikasa | Wilson | Tachikara |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 22.4% | 15% | 10% | 1.6% | 1.1% |
| Nov 2025 | 51.9% | 19% | 15.6% | 10.4% | 1.7% | 1.4% |
| Dec 2025 | 51% | 18.6% | 15.3% | 12.5% | 1.4% | 1.1% |
| Jan 2026 | 51.6% | 18.9% | 18.9% | 8.5% | 1.4% | 0.75% |
| Feb 2026 | 53.2% | 19.4% | 16% | 8.7% | 1.7% | 0.95% |
| Mar 2026 | 55% | 20.2% | 13.5% | 9% | 1.2% | 0.99% |
| Apr 2026 | 56% | 20.5% | 13.8% | 7.5% | 1.2% | 1% |
| May 2026 | 56.1% | 20.6% | 13.8% | 7.5% | 1.2% | 0.82% |
| Jun 2026 | 62.3% | 18.7% | 10.2% | 6.9% | 1.1% | 0.75% |
| Jul 2026 | 48.1% | 17.7% | 26.3% | 6.5% | 0.86% | 0.58% |
| Aug 2026 | 62.3% | 18.7% | 10.2% | 6.9% | 1.1% | 0.75% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.3% | 450K | +22.3% | +14.2 points | |
| 2, moved from 3rd to 2nd | 18.7% | 135K | 0% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.2% | 74K | -63.2% | -16 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.9% | 49.5K | 0% | +0.4 points | |
| 5, held 5th | 1.1% | 8.1K | +22.7% | +0.3 points | |
| 6, held 6th | 0.75% | 5.4K | +22.7% | +0.2 points |
1.Baden
62.3%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +14.2 points.
2.
Spalding18.7%
Moved from 3rd to 2nd. 135K estimated branded searches, 0% vs prior month. Share +1 points.
3.
Molten10.2%
Moved from 2nd to 3rd. 74K estimated branded searches, -63.2% vs prior month. Share -16 points.
4.
Mikasa
6.9%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Wilson
1.1%
Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
0.75%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
Compare search popularity between Spalding and its closest rivals
How has branded search demand for Spalding changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Spalding worldwide held steady at 135K.
- Across the 11 months ending August 2026, Spalding’s estimated Share of Search among volleyballs worldwide decreased from 22.4% to 18.7%.
- Across the 11 months ending August 2026, Spalding’s estimated Share of Search among volleyballs worldwide peaked at 22.4% in October 2025 and was lowest at 17.7% in July 2026.
How did search popularity change for volleyballs worldwide in August 2026?
6 changes
In August 2026, Spalding overtook Molten to rank 2nd among volleyballs worldwide, at 18.7%.
In August 2026, Baden gained estimated Share of Search among volleyballs worldwide, from 48.1% to 62.3%.
In August 2026, Molten lost estimated Share of Search among volleyballs worldwide, from 26.3% to 10.2%.
Estimated monthly branded searches for Mikasa worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Estimated monthly branded searches for Tachikara worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
Where does Spalding compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Basketball brands | 3rd of 5 | 0.64% | Show ranking |
| Volleyballs | 2nd of 6 | 18.7% | Shown above |
How is Spalding measured?
Brandwave collects information about searches that people make online using Spalding’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- spalding
Do you work for Spalding? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Spalding your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.