Brandwave

How popular isSpalding in search?

In August 2026, there were an estimated 135K branded searches for Spalding worldwide which held steady over the last 11 months. Spalding holds 0.64% estimated Share of Search among basketball brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike96.8%
  2. Baden2.1%
  3. Spalding0.64%
  4. Molten0.35%
  5. Wilson0.04%
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Where does Spalding compete?

Spalding is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball brands3rd of 50.64%Shown below
Volleyballs2nd of 618.7%Show ranking

Which basketball brands compete with Spalding?

Spalding against basketball brands worldwide, by month

Share of Search by month for Nike, Baden, Spalding. The figures are in the table below the chart.

View monthly share of search table
MonthNikeBadenSpaldingMoltenWilson
Oct 202597.4%1.4%0.64%0.43%0.05%
Nov 202598.3%0.97%0.36%0.29%0.03%
Dec 202598%1.2%0.43%0.36%0.03%
Jan 202697.9%1.2%0.43%0.43%0.03%
Feb 202697.6%1.4%0.53%0.43%0.05%
Mar 202697.6%1.4%0.53%0.35%0.03%
Apr 202697.1%1.8%0.64%0.43%0.04%
May 202697.1%1.8%0.64%0.43%0.04%
Jun 202696.8%2.1%0.64%0.35%0.04%
Jul 202696.6%1.7%0.64%0.95%0.03%
Aug 202696.8%2.1%0.64%0.35%0.04%
Sep 2026—————

  1. 1.Nike

    96.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Baden

    2.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  3. 3.Spalding

    0.64%

    Moved from 4th to 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Molten

    0.35%

    Moved from 3rd to 4th. 74K estimated branded searches, -63.2% vs prior month. Share -0.6 points.

  5. 5.Wilson

    0.04%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Spalding and its closest rivals

How has branded search demand for Spalding changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spalding worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Spalding’s estimated Share of Search among basketball brands worldwide held steady at 0.64%.

How did search popularity change for basketball brands worldwide in August 2026?

  1. In August 2026, Molten lost estimated Share of Search among basketball brands worldwide, from 0.95% to 0.35%.

  2. In August 2026, Spalding rose from 4th to 3rd among basketball brands worldwide.

  3. Estimated monthly branded searches for Baden worldwide rose 49.5% over 11 measured months, from 301K to 450K in August 2026.

  4. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Spalding measured?

Brandwave collects information about searches that people make online using Spalding’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • spalding

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How the Brand Demand Index is measured

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