Brandwave

8x8 vs RingCentral:Which is more popular?

In September 2026, 8x8 had more branded searches than RingCentral among VoIP providers worldwide. 8x8 had about 234,000 branded searches, while RingCentral had 177,000. 8x8 made up 33.7% of all VoIP provider searches we track, and RingCentral accounted for 25.5%. When we asked ChatGPT and Google AI Overviews about VoIP providers, RingCentral appeared in all four answers and 8x8 in one. RingCentral was mentioned before 8x8 in every answer.

Among VoIP providers worldwide in September 2026

Who do people search for more?

8x8, about 32% more searches than RingCentral

8x8 234K searchesRingCentral 177K searches

Who does AI mention more?

RingCentral, mentioned in every answer we collected

RingCentral in 4 of 48x8 in 1 of 4

Who does AI recommend more?

RingCentral, named ahead of 8x8 in every answer

RingCentral first in 48x8 never first

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Top VoIP providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, RingCentral appeared in all four answers. 8x8 was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. RingCentral was listed before 8x8 in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RingCentral1st
  2. Zoom Phone2nd
  3. Nextiva3rd
  4. Ooma4th
  5. Dialpad5th
  6. 8x86th
  7. Vonage–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RingCentral4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ooma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zoom Phone4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nextiva3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • 8x81 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dialpad1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vonage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about VoIP providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is 8x8 or RingCentral more popular in search?

This chart shows how often people search Google for 8x8 and RingCentral by name. Each line represents a brand's share of searches for all seven VoIP providers we track, month by month, from English-language searches worldwide.

8x8 and RingCentral among VoIP providers worldwide, by month

Share of searches by month for 8x8, RingCentral. The figures are in the table below the chart.

View monthly share of searches table
Month8x8RingCentralDialpadOomaVonageZoom PhoneNextiva
Oct 202536.2%27.3%11.4%9.4%11.4%4.2%0.13%
Nov 202535.4%26.8%11.2%11.2%11.2%4.1%0.13%
Dec 202531.7%28.3%11.8%11.8%11.8%4.3%0.14%
Jan 202631.7%29.2%12.3%10%12.2%4.5%0.14%
Feb 202634.9%26.8%11.1%11%11%4.9%0.15%
Mar 202632.4%28.9%12.1%9.9%12.1%4.4%0.13%
Apr 202632.4%29.9%12.5%10.2%10.2%4.6%0.14%
May 202631.2%28.4%11.7%11.7%11.7%5.2%0.16%
Jun 202622.6%30.8%15.5%12.7%12.7%5.7%0.15%
Jul 202618.8%31.1%15.7%15.7%12.8%5.7%0.15%
Aug 202626.4%29.3%12%14.7%12%5.4%0.16%
Sep 202633.7%25.5%13%13%10.7%3.9%0.13%

How has the 8x8 and RingCentral comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: RingCentral took it in June 2026, 8x8 took it in September 2026.
  • Across the 12 months ending September 2026, 8x8’s share of searches among VoIP providers worldwide moved from 36.2% to 33.7%, and its estimated monthly branded searches moved from 287K to 234K.
  • Across the 12 months ending September 2026, RingCentral’s share of searches among VoIP providers worldwide moved from 27.3% to 25.5%, and its estimated monthly branded searches moved from 216K to 177K.

How did search popularity change for VoIP providers worldwide in September 2026?

2 changes
  1. In September 2026, 8x8 overtook RingCentral to become the leader among VoIP providers worldwide, with 33.7% of the searches.

  2. In September 2026, RingCentral lost share of searches among VoIP providers worldwide, from 29.3% to 25.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using 8x8’s and RingCentral’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

8x8

2 branded search terms

  • 8x8
  • 8x8 inc

RingCentral

2 branded search terms

  • ringcentral
  • ringcentral app

How the Brand Demand Index is measured

Other head-to-heads among VoIP providers

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