8x8 vs Ooma:Which is more popular?
In September 2026, 8x8 had more branded searches than Ooma among VoIP providers worldwide. 8x8 had about 234,000 branded searches, while Ooma had 90,500. 8x8 made up 33.7% of all VoIP provider searches we track, and Ooma accounted for 13%. When we asked ChatGPT and Google AI Overviews about VoIP providers, Ooma appeared in all four answers and 8x8 in one. Ooma was mentioned before 8x8 in three out of four answers.
Who do people search for more?
8x8, about 3 searches for every 1 for Ooma
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Top VoIP providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ooma appeared in all four answers. 8x8 was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ooma was listed before 8x8 in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
RingCentral1st
Zoom Phone2nd
Nextiva3rd
Ooma4th
Dialpad5th- 8x86th
Vonage–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- RingCentral4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ooma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Zoom Phone4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nextiva3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- 8x81 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dialpad1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vonage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about VoIP providers
4 answers
Asked ChatGPT
“Which VoIP provider should I use?”
Asked ChatGPT
“What are the best VoIP providers?”
Asked ChatGPT
“What's the best VoIP provider for business calling?”
Searched Google, AI Overview
“voip providers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business phone system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is 8x8 or Ooma more popular in search?
This chart shows how often people search Google for 8x8 and Ooma by name. Each line represents a brand's share of searches for all seven VoIP providers we track, month by month, from English-language searches worldwide.
Share of searches by month for 8x8, Ooma. The figures are in the table below the chart.
View monthly share of searches table
| Month | 8x8 | RingCentral | Dialpad | Ooma | Vonage | Zoom Phone | Nextiva |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 27.3% | 11.4% | 9.4% | 11.4% | 4.2% | 0.13% |
| Nov 2025 | 35.4% | 26.8% | 11.2% | 11.2% | 11.2% | 4.1% | 0.13% |
| Dec 2025 | 31.7% | 28.3% | 11.8% | 11.8% | 11.8% | 4.3% | 0.14% |
| Jan 2026 | 31.7% | 29.2% | 12.3% | 10% | 12.2% | 4.5% | 0.14% |
| Feb 2026 | 34.9% | 26.8% | 11.1% | 11% | 11% | 4.9% | 0.15% |
| Mar 2026 | 32.4% | 28.9% | 12.1% | 9.9% | 12.1% | 4.4% | 0.13% |
| Apr 2026 | 32.4% | 29.9% | 12.5% | 10.2% | 10.2% | 4.6% | 0.14% |
| May 2026 | 31.2% | 28.4% | 11.7% | 11.7% | 11.7% | 5.2% | 0.16% |
| Jun 2026 | 22.6% | 30.8% | 15.5% | 12.7% | 12.7% | 5.7% | 0.15% |
| Jul 2026 | 18.8% | 31.1% | 15.7% | 15.7% | 12.8% | 5.7% | 0.15% |
| Aug 2026 | 26.4% | 29.3% | 12% | 14.7% | 12% | 5.4% | 0.16% |
| Sep 2026 | 33.7% | 25.5% | 13% | 13% | 10.7% | 3.9% | 0.13% |
How has the 8x8 and Ooma comparison changed over the last 12 months?
3 findings
- 8x8 was ahead of Ooma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 8x8’s share of searches among VoIP providers worldwide moved from 36.2% to 33.7%, and its estimated monthly branded searches moved from 287K to 234K.
- Across the 12 months ending September 2026, Ooma’s share of searches among VoIP providers worldwide moved from 9.4% to 13%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for VoIP providers worldwide in September 2026?
3 changes
In September 2026, 8x8 overtook RingCentral to become the leader among VoIP providers worldwide, with 33.7% of the searches.
In September 2026, Dialpad overtook Ooma to rank 3rd among VoIP providers worldwide, with 13% of the searches.
In September 2026, Ooma lost share of searches among VoIP providers worldwide, from 14.7% to 13%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 8x8’s and Ooma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among VoIP providers
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