Brandwave

Shopify vs Wix:Which is more popular?

In September 2026, Shopify had more branded searches than Wix among visual website building platforms worldwide. Shopify had about 5 million branded searches, while Wix had 2.8 million. Shopify made up 44.2% of all visual website building platform searches we track, and Wix accounted for 24.9%. When we asked ChatGPT and Google AI Overviews about visual website building platforms, Wix appeared in all five answers and Shopify in three. Wix was mentioned before Shopify in every answer.

Among visual website building platforms worldwide in September 2026

Who do people search for more?

Shopify, about 78% more searches than Wix

Shopify 5M searchesWix 2.8M searches

Who does AI mention more?

Wix, mentioned in every answer we collected

Wix in 5 of 5Shopify in 3 of 5

Who does AI recommend more?

Wix, named ahead of Shopify in every answer

Wix first in 5Shopify never first

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Top visual website building platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wix appeared in all five answers. Shopify was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Wix was listed before Shopify in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wix1st
  2. Webflow2nd
  3. Framer3rd
  4. Squarespace4th
  5. Shopify5th
  6. WordPress6th
  7. Elementor7th
  8. Readymag–
  9. Showit–
  10. Webstudio–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WordPress3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Framer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elementor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Readymag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Showit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Webstudio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about visual website building platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Shopify or Wix more popular in search?

This chart shows how often people search Google for Shopify and Wix by name. Each line represents a brand's share of searches for all 12 visual website building platforms we track, month by month, from English-language searches worldwide.

Shopify and Wix among visual website building platforms worldwide, by month

Share of searches by month for Shopify, Wix. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWordPressWebflowElementorReadymagShowitFramerWebstudioDudaDorik
Oct 202538.4%26.6%11.5%17.2%3.6%1.5%0.57%0.25%0.17%0.09%0.04%0.06%
Nov 202540.6%27.9%9.9%14.9%3.7%1.6%0.73%0.27%0.18%0.08%0.03%0.08%
Dec 202542.9%24.3%10.5%15.7%4%1.4%0.64%0.28%0.16%0.08%0.03%0.06%
Jan 202639.3%27.1%11.8%14.4%4.4%1.6%0.71%0.32%0.18%0.08%0.04%0.04%
Feb 202639.8%27.4%11.9%14.6%3.7%1.3%0.72%0.32%0.19%0.08%0.04%0.04%
Mar 202638.6%26.7%14.1%14.1%3.6%1.6%0.7%0.31%0.22%0.08%0.04%0.03%
Apr 202639.8%27.4%11.9%14.6%3.7%1.3%0.72%0.26%0.23%0.08%0.03%0.04%
May 202641.1%28.3%12.3%12.3%3.1%1.4%0.74%0.33%0.24%0.07%0.03%0.04%
Jun 202643.3%24.5%13%13%3.3%1.4%0.64%0.35%0.25%0.07%0.03%0.04%
Jul 202644.9%25.3%13.5%11%2.8%1.2%0.54%0.36%0.26%0.07%0.03%0.03%
Aug 202646.1%25.9%11.2%11.2%2.8%1.2%0.56%0.46%0.25%0.07%0.03%0.04%
Sep 202644.2%24.9%13.3%10.8%4.1%1.2%0.65%0.54%0.24%0.07%0.04%0.03%

How has the Shopify and Wix comparison changed over the last 12 months?

3 findings

How did search popularity change for visual website building platforms worldwide in September 2026?

2 changes

  1. In September 2026, Shopify lost share of searches among visual website building platforms worldwide, from 46.1% to 44.2%.

  2. In September 2026, Wix lost share of searches among visual website building platforms worldwide, from 25.9% to 24.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Shopify’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shopify

1 branded search term

  • shopify

Wix

2 branded search terms

  • wix
  • wix studio

How the Brand Demand Index is measured

Other head-to-heads among visual website building platforms

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