Shopify vs Squarespace:Which is searched more?
In September 2026, Shopify had more branded searches than Squarespace among visual website building platforms worldwide. Shopify had about 5 million branded searches, while Squarespace had 1.5 million. Shopify made up 44.2% of all visual website building platform searches we track, and Squarespace accounted for 13.3%. These are worldwide searches for English-language branded terms.
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Is Shopify or Squarespace more popular in search?
Platforms for designing, publishing, and managing websites with visual editing and hosted or self-managed content workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Shopify, Squarespace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Wix | Squarespace | WordPress | Webflow | Elementor | Readymag | Showit | Framer | Webstudio | Duda | Dorik |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 26.6% | 11.5% | 17.2% | 3.6% | 1.5% | 0.57% | 0.25% | 0.17% | 0.09% | 0.04% | 0.06% |
| Nov 2025 | 40.6% | 27.9% | 9.9% | 14.9% | 3.7% | 1.6% | 0.73% | 0.27% | 0.18% | 0.08% | 0.03% | 0.08% |
| Dec 2025 | 42.9% | 24.3% | 10.5% | 15.7% | 4% | 1.4% | 0.64% | 0.28% | 0.16% | 0.08% | 0.03% | 0.06% |
| Jan 2026 | 39.3% | 27.1% | 11.8% | 14.4% | 4.4% | 1.6% | 0.71% | 0.32% | 0.18% | 0.08% | 0.04% | 0.04% |
| Feb 2026 | 39.8% | 27.4% | 11.9% | 14.6% | 3.7% | 1.3% | 0.72% | 0.32% | 0.19% | 0.08% | 0.04% | 0.04% |
| Mar 2026 | 38.6% | 26.7% | 14.1% | 14.1% | 3.6% | 1.6% | 0.7% | 0.31% | 0.22% | 0.08% | 0.04% | 0.03% |
| Apr 2026 | 39.8% | 27.4% | 11.9% | 14.6% | 3.7% | 1.3% | 0.72% | 0.26% | 0.23% | 0.08% | 0.03% | 0.04% |
| May 2026 | 41.1% | 28.3% | 12.3% | 12.3% | 3.1% | 1.4% | 0.74% | 0.33% | 0.24% | 0.07% | 0.03% | 0.04% |
| Jun 2026 | 43.3% | 24.5% | 13% | 13% | 3.3% | 1.4% | 0.64% | 0.35% | 0.25% | 0.07% | 0.03% | 0.04% |
| Jul 2026 | 44.9% | 25.3% | 13.5% | 11% | 2.8% | 1.2% | 0.54% | 0.36% | 0.26% | 0.07% | 0.03% | 0.03% |
| Aug 2026 | 46.1% | 25.9% | 11.2% | 11.2% | 2.8% | 1.2% | 0.56% | 0.46% | 0.25% | 0.07% | 0.03% | 0.04% |
| Sep 2026 | 44.2% | 24.9% | 13.3% | 10.8% | 4.1% | 1.2% | 0.65% | 0.54% | 0.24% | 0.07% | 0.04% | 0.03% |
How has the Shopify and Squarespace comparison changed over the last 12 months?
3 findings
- Shopify was ahead of Squarespace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shopify’s share of searches among visual website building platforms worldwide moved from 38.4% to 44.2%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Squarespace’s share of searches among visual website building platforms worldwide moved from 11.5% to 13.3%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for visual website building platforms worldwide in September 2026?
2 changes
In September 2026, Squarespace gained share of searches among visual website building platforms worldwide, from 11.2% to 13.3%.
In September 2026, Shopify lost share of searches among visual website building platforms worldwide, from 46.1% to 44.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shopify’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shopify
1 branded search term
- shopify
Squarespace
1 branded search term
- squarespace
Other head-to-heads among visual website building platforms
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