Coca-Cola vs Pepsi:Which is searched more?
In September 2026, Coca-Cola had more branded searches than Pepsi among vending Machine brands worldwide. Coca-Cola was estimated to have 3.2M branded searches compared to Pepsi’s 823K, and held a 55.2% Share of Search versus Pepsi’s 14.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coca-Cola or Pepsi?
Compare the vending machine brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coca-Cola, Pepsi. The figures are in the table below the chart.
View monthly share of search table
| Month | Coca-Cola | MINI | Pepsi | Crane | Soda | Gumball |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 21.1% | 14.2% | 9.5% | 0.02% | <0.01% |
| Nov 2025 | 50.1% | 23.5% | 15.8% | 10.6% | 0.02% | <0.01% |
| Dec 2025 | 51.6% | 24.1% | 13.3% | 10.9% | 0.02% | <0.01% |
| Jan 2026 | 50.9% | 23.1% | 15.6% | 10.4% | 0.02% | <0.01% |
| Feb 2026 | 51.1% | 23.9% | 16.1% | 8.8% | 0.02% | <0.01% |
| Mar 2026 | 55.2% | 21.1% | 14.2% | 9.5% | 0.02% | <0.01% |
| Apr 2026 | 55.2% | 21.1% | 14.2% | 9.5% | 0.02% | <0.01% |
| May 2026 | 71.7% | 13.3% | 9% | 6% | <0.01% | <0.01% |
| Jun 2026 | 72.5% | 13.5% | 9.1% | 5% | <0.01% | <0.01% |
| Jul 2026 | 64.1% | 17.5% | 11.8% | 6.5% | 0.01% | <0.01% |
| Aug 2026 | 59.4% | 19.1% | 12.9% | 8.6% | 0.01% | <0.01% |
| Sep 2026 | 55.2% | 21.1% | 14.2% | 9.5% | 0.02% | <0.01% |
How has the Coca-Cola and Pepsi comparison changed over the last 12 months?
3 findings
- Coca-Cola was ahead of Pepsi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coca-Cola’s estimated Share of Search among vending Machine brands worldwide moved from 55.1% to 55.2%, and its estimated monthly branded searches held steady at 3.2M.
- Across the 12 months ending September 2026, Pepsi’s estimated Share of Search among vending Machine brands worldwide held steady at 14.2%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for vending Machine brands worldwide in September 2026?
2 changes
In September 2026, Pepsi gained estimated Share of Search among vending Machine brands worldwide, from 12.9% to 14.2%.
In September 2026, Coca-Cola lost estimated Share of Search among vending Machine brands worldwide, from 59.4% to 55.2%.
Other head-to-heads among vending Machine brands
How each brand is measured
Brandwave collects information about searches that people make online using Coca-Cola’s and Pepsi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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