How popular isPepsi in search?
In September 2026, there were an estimated 823K branded searches for Pepsi worldwide which held steady over the last 12 months. Pepsi holds 14.1% estimated Share of Search among soft drink brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which soft drink brands compete with Pepsi?
Share of Search by month for Coca-Cola, Pepsi, Sprite, Fanta, Schweppes, 7Up. The figures are in the table below the chart.
View monthly share of search table
| Month | Coca-Cola | Pepsi | Sprite | Fanta | Schweppes | 7Up | Bundaberg |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 14.3% | 11.7% | 7.8% | 6.4% | 2.9% | 1.6% |
| Nov 2025 | 52.4% | 16.6% | 11.1% | 7.4% | 7.4% | 3.3% | 1.8% |
| Dec 2025 | 50.7% | 13.1% | 13.1% | 7.1% | 10.7% | 3.2% | 2.1% |
| Jan 2026 | 52% | 15.9% | 13% | 7.1% | 7.1% | 3.2% | 1.7% |
| Feb 2026 | 52.4% | 16.6% | 11.1% | 7.4% | 7.4% | 3.3% | 1.8% |
| Mar 2026 | 55% | 14.2% | 11.6% | 7.8% | 6.3% | 2.8% | 2.3% |
| Apr 2026 | 55% | 14.2% | 11.6% | 7.8% | 6.3% | 3.5% | 1.6% |
| May 2026 | 70.8% | 8.9% | 7.3% | 4.9% | 4.9% | 2.2% | 1.2% |
| Jun 2026 | 70.2% | 8.8% | 7.2% | 4.8% | 4.8% | 3.2% | 0.97% |
| Jul 2026 | 61.5% | 11.4% | 9.3% | 5.1% | 6.2% | 5.1% | 1.5% |
| Aug 2026 | 57.1% | 12.4% | 12.4% | 6.8% | 6.8% | 3% | 1.7% |
| Sep 2026 | 54.6% | 14.1% | 11.5% | 7.7% | 6.3% | 4.2% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.6% | 3.2M | -16.1% | -2.5 points | |
| 2, held 2nd | 14.1% | 823K | 0% | +1.7 points | |
| 3, held 3rd | 11.5% | 673K | -18.2% | -0.8 points | |
| 4, held 4th | 7.7% | 450K | 0% | +0.9 points | |
| 5, held 5th | 6.3% | 368K | -18.2% | -0.5 points | |
| 6, held 6th | 4.2% | 246K | +22.4% | +1.2 points | |
| 7, held 7th | 1.5% | 90.5K | -17.7% | -0.1 points |
54.6%
Held 1st. 3.2M estimated branded searches, -16.1% vs prior month. Share -2.5 points.
2.
Pepsi14.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Sprite11.5%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
4.
Fanta7.7%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.9 points.
6.3%
Held 5th. 368K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
6.
7Up4.2%
Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +1.2 points.
1.5%
Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
Compare search popularity between Pepsi and its closest rivals
Every comparison with Pepsi
6 comparisons
How has branded search demand for Pepsi changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pepsi worldwide held steady at 823K.
- Across the 12 months ending September 2026, Pepsi’s estimated Share of Search among soft drink brands worldwide peaked at 16.6% in November 2025 and was lowest at 8.8% in June 2026.
How did search popularity change for soft drink brands worldwide in September 2026?
5 changes
In September 2026, Pepsi gained estimated Share of Search among soft drink brands worldwide, from 12.4% to 14.1%.
In September 2026, 7Up gained estimated Share of Search among soft drink brands worldwide, from 3% to 4.2%.
In September 2026, Fanta gained estimated Share of Search among soft drink brands worldwide, from 6.8% to 7.7%.
In September 2026, Coca-Cola lost estimated Share of Search among soft drink brands worldwide, from 57.1% to 54.6%.
In September 2026, Sprite lost estimated Share of Search among soft drink brands worldwide, from 12.4% to 11.5%.
How is Pepsi measured?
Brandwave collects information about searches that people make online using Pepsi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pepsi
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Is Pepsi your brand?
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