How popular isCoca-Cola in search?
In September 2026, there were an estimated 3.2M branded searches for Coca-Cola worldwide which held steady over the last 12 months. Coca-Cola holds 54.6% estimated Share of Search among soft drink brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which soft drink brands compete with Coca-Cola?
Share of Search by month for Coca-Cola, Pepsi, Sprite, Fanta, Schweppes, 7Up. The figures are in the table below the chart.
View monthly share of search table
| Month | Coca-Cola | Pepsi | Sprite | Fanta | Schweppes | 7Up | Bundaberg |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 14.3% | 11.7% | 7.8% | 6.4% | 2.9% | 1.6% |
| Nov 2025 | 52.4% | 16.6% | 11.1% | 7.4% | 7.4% | 3.3% | 1.8% |
| Dec 2025 | 50.7% | 13.1% | 13.1% | 7.1% | 10.7% | 3.2% | 2.1% |
| Jan 2026 | 52% | 15.9% | 13% | 7.1% | 7.1% | 3.2% | 1.7% |
| Feb 2026 | 52.4% | 16.6% | 11.1% | 7.4% | 7.4% | 3.3% | 1.8% |
| Mar 2026 | 55% | 14.2% | 11.6% | 7.8% | 6.3% | 2.8% | 2.3% |
| Apr 2026 | 55% | 14.2% | 11.6% | 7.8% | 6.3% | 3.5% | 1.6% |
| May 2026 | 70.8% | 8.9% | 7.3% | 4.9% | 4.9% | 2.2% | 1.2% |
| Jun 2026 | 70.2% | 8.8% | 7.2% | 4.8% | 4.8% | 3.2% | 0.97% |
| Jul 2026 | 61.5% | 11.4% | 9.3% | 5.1% | 6.2% | 5.1% | 1.5% |
| Aug 2026 | 57.1% | 12.4% | 12.4% | 6.8% | 6.8% | 3% | 1.7% |
| Sep 2026 | 54.6% | 14.1% | 11.5% | 7.7% | 6.3% | 4.2% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.6% | 3.2M | -16.1% | -2.5 points | |
| 2, held 2nd | 14.1% | 823K | 0% | +1.7 points | |
| 3, held 3rd | 11.5% | 673K | -18.2% | -0.8 points | |
| 4, held 4th | 7.7% | 450K | 0% | +0.9 points | |
| 5, held 5th | 6.3% | 368K | -18.2% | -0.5 points | |
| 6, held 6th | 4.2% | 246K | +22.4% | +1.2 points | |
| 7, held 7th | 1.5% | 90.5K | -17.7% | -0.1 points |
54.6%
Held 1st. 3.2M estimated branded searches, -16.1% vs prior month. Share -2.5 points.
2.
Pepsi14.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Sprite11.5%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
4.
Fanta7.7%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.9 points.
6.3%
Held 5th. 368K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
6.
7Up4.2%
Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share +1.2 points.
1.5%
Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
Compare search popularity between Coca-Cola and its closest rivals
Every comparison with Coca-Cola
6 comparisons
How has branded search demand for Coca-Cola changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coca-Cola worldwide held steady at 3.2M.
- Across the 12 months ending September 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide decreased from 55.4% to 54.6%.
- Across the 12 months ending September 2026, Coca-Cola’s estimated Share of Search among soft drink brands worldwide peaked at 70.8% in May 2026 and was lowest at 50.7% in December 2025.
How did search popularity change for soft drink brands worldwide in September 2026?
5 changes
In September 2026, Pepsi gained estimated Share of Search among soft drink brands worldwide, from 12.4% to 14.1%.
In September 2026, 7Up gained estimated Share of Search among soft drink brands worldwide, from 3% to 4.2%.
In September 2026, Fanta gained estimated Share of Search among soft drink brands worldwide, from 6.8% to 7.7%.
In September 2026, Coca-Cola lost estimated Share of Search among soft drink brands worldwide, from 57.1% to 54.6%.
In September 2026, Sprite lost estimated Share of Search among soft drink brands worldwide, from 12.4% to 11.5%.
How is Coca-Cola measured?
Brandwave collects information about searches that people make online using Coca-Cola’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- coca cola
- coke
Who owns Coca-Cola?
Coca-Cola is owned by The Coca-Cola Company. Brandwave also tracks Fuze Tea, Powerade and Pump, owned by the same company, worldwide.
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Is Coca-Cola your brand?
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