Brandwave

Dovetail vs UserTesting:Which is more popular?

In September 2026, Dovetail had more branded searches than UserTesting among user research platforms worldwide. Dovetail had about 630 branded searches, while UserTesting had 100. Dovetail made up 0.29% of all user research platform searches we track, and UserTesting accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about user research platforms, Dovetail and UserTesting each appeared in four of the five answers. Dovetail was mentioned before UserTesting in three out of five answers.

Among user research platforms worldwide in September 2026

Who do people search for more?

Dovetail, about 6 searches for every 1 for UserTesting

Dovetail 630 searchesUserTesting 100 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Dovetail in 4 of 5UserTesting in 4 of 5

Who does AI recommend more?

Dovetail, named ahead of UserTesting in 3 of 5 answers

Dovetail first in 3UserTesting first in 2

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Top user research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dovetail was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UserTesting was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dovetail was listed before UserTesting in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maze1st
  2. UserTesting2nd
  3. Dovetail3rd
  4. User Interviews4th
  5. Lyssna5th
  6. Great Question6th
  7. dscout7th
  8. Optimal Workshop8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • User Interviews4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dovetail4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserTesting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • dscout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lyssna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Great Question2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimal Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about user research platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dovetail or UserTesting more popular in search?

This chart shows how often people search Google for Dovetail and UserTesting by name. Each line represents a brand's share of searches for all eight user research platforms we track, month by month, from English-language searches worldwide.

Dovetail and UserTesting among user research platforms worldwide, by month

Share of searches by month for Dovetail, UserTesting. The figures are in the table below the chart.

View monthly share of searches table
MonthUser InterviewsdscoutLyssnaOptimal WorkshopGreat QuestionMazeDovetailUserTesting
Oct 202561%22.3%8.3%4.4%2%1.3%0.61%0.14%
Nov 202569.1%16.9%6.2%4.1%1.8%1.2%0.43%0.18%
Dec 202565.9%19.8%7.3%3.2%1.7%1.4%0.5%0.2%
Jan 202668.8%16.9%7.7%3.3%1.4%1.1%0.61%0.14%
Feb 202665.4%19.6%7.4%3.9%1.7%1.2%0.49%0.33%
Mar 202669.7%17.2%6.4%3.4%1.2%1%0.45%0.59%
Apr 202674.3%14.9%5.5%2.4%1%0.91%0.33%0.5%
May 202675.1%15.1%4.6%2%1.1%0.91%0.33%0.91%
Jun 202677.1%12.7%4.9%2.1%1.1%0.71%0.35%1.1%
Jul 202671.9%17.7%5.5%1.9%1.2%0.82%0.35%0.58%
Aug 202676.1%15.3%4.8%1.6%1.1%0.56%0.34%0.19%
Sep 202676.8%15.4%4%1.7%1.1%0.64%0.29%0.05%

How has the Dovetail and UserTesting comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: UserTesting took it in March 2026, Dovetail took it in August 2026.
  • Across the 12 months ending September 2026, Dovetail’s share of searches among user research platforms worldwide moved from 0.61% to 0.29%, and its estimated monthly branded searches moved from 740 to 630.
  • Across the 12 months ending September 2026, UserTesting’s share of searches among user research platforms worldwide moved from 0.14% to 0.05%, and its estimated monthly branded searches moved from 170 to 100.

How did search popularity change for user research platforms worldwide in September 2026?

2 changes

  1. UserTesting’s share of searches among user research platforms worldwide has lost ground for 3 months in a row, from 1.1% to 0.05% in September 2026.

  2. Estimated monthly branded searches for Dovetail worldwide fell 14.9% over 12 measured months, from 740 to 630 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Dovetail’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dovetail

3 branded search terms

  • dovetail research
  • dovetail ux
  • dovetail ux research

UserTesting

2 branded search terms

  • usertesting usability testing
  • usertesting user research

How the Brand Demand Index is measured

Other head-to-heads among user research platforms

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