Dovetail vs Maze:Which is more popular?
In September 2026, Maze had more branded searches than Dovetail among user research platforms worldwide. Maze had about 1,380 branded searches, while Dovetail had 630. Maze made up 0.64% of all user research platform searches we track, and Dovetail accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about user research platforms, Maze appeared in all five answers and Dovetail in four. Maze was mentioned before Dovetail in four out of five answers.
Who do people search for more?
Maze, about 2 searches for every 1 for Dovetail
Who does AI mention more?
Maze, mentioned in every answer we collected
Who does AI recommend more?
Maze, named ahead of Dovetail in 4 of 5 answers
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Top user research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maze appeared in all five answers. Dovetail was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Maze was listed before Dovetail in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Maze1st
UserTesting2nd
Dovetail3rd
User Interviews4th
Lyssna5th- Great Question6th
dscout7th
Optimal Workshop8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- User Interviews4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dovetail4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UserTesting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- dscout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lyssna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Great Question2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optimal Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about user research platforms
5 answers
Asked ChatGPT
“Which user research platform should I use?”
Asked ChatGPT
“What are the best user research platforms?”
Asked ChatGPT
“What's the best user research platform for user feedback?”
Searched Google, AI Overview
“user research platforms”
Searched Google, AI Overview
“user testing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dovetail or Maze more popular in search?
This chart shows how often people search Google for Dovetail and Maze by name. Each line represents a brand's share of searches for all eight user research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Maze, Dovetail. The figures are in the table below the chart.
View monthly share of searches table
| Month | User Interviews | dscout | Lyssna | Optimal Workshop | Great Question | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 22.3% | 8.3% | 4.4% | 2% | 1.3% | 0.61% | 0.14% |
| Nov 2025 | 69.1% | 16.9% | 6.2% | 4.1% | 1.8% | 1.2% | 0.43% | 0.18% |
| Dec 2025 | 65.9% | 19.8% | 7.3% | 3.2% | 1.7% | 1.4% | 0.5% | 0.2% |
| Jan 2026 | 68.8% | 16.9% | 7.7% | 3.3% | 1.4% | 1.1% | 0.61% | 0.14% |
| Feb 2026 | 65.4% | 19.6% | 7.4% | 3.9% | 1.7% | 1.2% | 0.49% | 0.33% |
| Mar 2026 | 69.7% | 17.2% | 6.4% | 3.4% | 1.2% | 1% | 0.45% | 0.59% |
| Apr 2026 | 74.3% | 14.9% | 5.5% | 2.4% | 1% | 0.91% | 0.33% | 0.5% |
| May 2026 | 75.1% | 15.1% | 4.6% | 2% | 1.1% | 0.91% | 0.33% | 0.91% |
| Jun 2026 | 77.1% | 12.7% | 4.9% | 2.1% | 1.1% | 0.71% | 0.35% | 1.1% |
| Jul 2026 | 71.9% | 17.7% | 5.5% | 1.9% | 1.2% | 0.82% | 0.35% | 0.58% |
| Aug 2026 | 76.1% | 15.3% | 4.8% | 1.6% | 1.1% | 0.56% | 0.34% | 0.19% |
| Sep 2026 | 76.8% | 15.4% | 4% | 1.7% | 1.1% | 0.64% | 0.29% | 0.05% |
How has the Dovetail and Maze comparison changed over the last 12 months?
3 findings
- Maze was ahead of Dovetail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dovetail’s share of searches among user research platforms worldwide moved from 0.61% to 0.29%, and its estimated monthly branded searches moved from 740 to 630.
- Across the 12 months ending September 2026, Maze’s share of searches among user research platforms worldwide moved from 1.3% to 0.64%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
How did search popularity change for user research platforms worldwide in September 2026?
2 changes
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Dovetail’s and Maze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among user research platforms
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