Brandwave

Hisense vs Liebherr:Which is more popular?

In September 2026, Hisense had more branded searches than Liebherr among under counter freezer brands worldwide. Hisense had about 673,000 branded searches, while Liebherr had 246,000. Hisense made up 39.4% of all under counter freezer brand searches we track, and Liebherr accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about under counter freezer brands, Liebherr appeared in two of the five answers and Hisense in none.

Among under counter freezer brands worldwide in September 2026

Who do people search for more?

Hisense, about 3 searches for every 1 for Liebherr

Hisense 673K searchesLiebherr 246K searches

Who does AI mention more?

Liebherr, mentioned in 2 of 5 answers, Hisense in 0

Liebherr in 2 of 5Hisense in 0 of 5

Who does AI recommend more?

Liebherr, the only one of the two named

Liebherr first in 2Hisense never named

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Top under counter freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liebherr was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Summit Appliance1st
  2. Liebherr2nd
  3. Sub-Zero3rd
  4. Bosch4th
  5. Hisense–
  6. Beko–
  7. Hoover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Summit Appliance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liebherr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sub-Zero2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hoover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about under counter freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hisense or Liebherr more popular in search?

This chart shows how often people search Google for Hisense and Liebherr by name. Each line represents a brand's share of searches for all seven under counter freezer brands we track, month by month, from English-language searches worldwide.

Hisense and Liebherr among under counter freezer brands worldwide, by month

Share of searches by month for Hisense, Liebherr. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseBekoHooverLiebherrSub-ZeroSummit ApplianceBosch
Oct 202540.7%27.2%14.9%14.9%2%0.27%0.05%
Nov 202544%24.2%16.2%13.2%2.2%0.24%0.04%
Dec 202540.5%27%18.1%12.1%2%0.27%0.04%
Jan 202639.2%26.2%17.5%14.3%2.4%0.26%0.04%
Feb 202639%26.1%17.4%14.3%2.9%0.31%0.05%
Mar 202637.8%25.3%16.9%16.9%2.8%0.3%0.06%
Apr 202637.8%25.3%16.9%16.9%2.8%0.3%0.04%
May 202643.9%24%16.1%13.1%2.6%0.23%0.05%
Jun 202646.6%25.7%11.5%14%1.9%0.25%0.04%
Jul 202641.8%28%12.5%15.3%2.1%0.27%0.04%
Aug 202639.2%26.2%17.5%14.3%2.4%0.31%0.06%
Sep 202639.4%26.3%17.6%14.4%1.9%0.26%0.06%

How has the Hisense and Liebherr comparison changed over the last 12 months?

3 findings

How did search popularity change for under counter freezer brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  2. Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hisense’s and Liebherr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hisense

1 branded search term

  • hisense

Liebherr

1 branded search term

  • liebherr

How the Brand Demand Index is measured

Other head-to-heads among under counter freezer brands

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