Brandwave

Beko vs Hoover:Which is searched more?

In September 2026, Beko had more branded searches than Hoover among under counter freezer brands worldwide. Beko was estimated to have 450K branded searches compared to Hoover’s 301K, and held a 31.6% Share of Search versus Hoover’s 21.1%. These are worldwide searches for English-language branded terms.

Share of Search among under counter freezer brands worldwide in September 2026Which is more popular in search, Beko or Hoover?
Beko31.6%450K searches
vs
Hoover21.1%301K searches

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Which is more popular in search, Beko or Hoover?

Compare the under counter freezer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beko and Hoover among under counter freezer brands worldwide, by month

Share of Search by month for Beko, Hoover. The figures are in the table below the chart.

View monthly share of search table
MonthHisenseBekoHooverBosch
Oct 202549.1%32.8%18%0.06%
Nov 202552.1%28.7%19.2%0.05%
Dec 202547.2%31.6%21.1%0.05%
Jan 202647.2%31.6%21.1%0.05%
Feb 202647.2%31.6%21.1%0.06%
Mar 202647.2%31.6%21.1%0.07%
Apr 202647.2%31.6%21.1%0.05%
May 202652.3%28.6%19.1%0.06%
Jun 202655.7%30.6%13.7%0.05%
Jul 202650.8%34%15.2%0.05%
Aug 202647.2%31.6%21.1%0.07%
Sep 202647.2%31.6%21.1%0.07%

How has the Beko and Hoover comparison changed over the last 12 months?

  • Beko was ahead of Hoover in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beko’s estimated Share of Search among under counter freezer brands worldwide moved from 32.8% to 31.6%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, Hoover’s estimated Share of Search among under counter freezer brands worldwide moved from 18% to 21.1%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for under counter freezer brands worldwide in September 2026?

  1. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Other head-to-heads among under counter freezer brands

How each brand is measured

Brandwave collects information about searches that people make online using Beko’s and Hoover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko

Hoover

1 branded search term

  • hoover

How the Brand Demand Index is measured

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