Brandwave

Aquila vs D'Addario:Which is more popular?

In September 2026, Aquila had more branded searches than D'Addario among ukulele accessory brands worldwide. Aquila had about 165,000 branded searches, while D'Addario had 135,000. Aquila made up 35.2% of all ukulele accessory brand searches we track, and D'Addario accounted for 28.8%. When we asked ChatGPT and Google AI Overviews about ukulele accessory brands, D'Addario appeared in all five answers and Aquila in three. D'Addario was mentioned before Aquila in three out of four answers.

Among ukulele accessory brands worldwide in September 2026

Who do people search for more?

Aquila, about 22% more searches than D'Addario

Aquila 165K searchesD'Addario 135K searches

Who does AI mention more?

D'Addario, mentioned in every answer we collected

D'Addario in 5 of 5Aquila in 3 of 5

Who does AI recommend more?

D'Addario, named ahead of Aquila in 3 of 4 answers

D'Addario first in 3Aquila first in 1

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Top ukulele accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, D'Addario appeared in all five answers. Aquila was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. D'Addario was listed before Aquila in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. D'Addario1st
  2. Aquila2nd
  3. Kala3rd
  4. Snark4th
  5. Ortega–
  6. Lanikai–
  7. Snail–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • D'Addario5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aquila3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ortega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lanikai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ukulele accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aquila or D'Addario more popular in search?

This chart shows how often people search Google for Aquila and D'Addario by name. Each line represents a brand's share of searches for all seven ukulele accessory brands we track, month by month, from English-language searches worldwide.

Aquila and D'Addario among ukulele accessory brands worldwide, by month

Share of searches by month for Aquila, D'Addario. The figures are in the table below the chart.

View monthly share of searches table
MonthAquilaD'AddarioOrtegaSnarkLanikaiKalaSnail
Oct 202537.5%25.2%25.2%5.1%3.4%3.7%0.09%
Nov 202539.3%26.4%21.5%5.3%3.5%3.9%0.09%
Dec 202532.1%32.1%21.4%5.3%4.3%4.7%0.09%
Jan 202634.6%28.4%23.3%4.7%4.7%4.3%0.08%
Feb 202630.8%30.8%25.2%5.1%4.1%3.9%0.07%
Mar 202632%32%21.3%5.3%5.3%4.1%0.09%
Apr 202634.2%28%22.8%6.9%4.6%3.6%0.08%
May 202639.3%26.4%21.5%5.3%4.3%3.2%0.08%
Jun 202634.7%28.4%23.1%5.7%4.7%3.4%0.08%
Jul 202631.4%25.7%31.4%4.2%4.2%3.1%0.06%
Aug 202632.9%27%27%5.4%4.4%3.2%0.08%
Sep 202635.2%28.8%23.5%5.8%3.9%2.9%0.07%

How has the Aquila and D'Addario comparison changed over the last 12 months?

3 findings
  • Aquila was ahead of D'Addario in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aquila’s share of searches among ukulele accessory brands worldwide moved from 37.5% to 35.2%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, D'Addario’s share of searches among ukulele accessory brands worldwide moved from 25.2% to 28.8%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for ukulele accessory brands worldwide in September 2026?

2 changes
  1. In September 2026, Aquila gained share of searches among ukulele accessory brands worldwide, from 32.9% to 35.2%.

  2. In September 2026, D'Addario gained share of searches among ukulele accessory brands worldwide, from 27% to 28.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aquila’s and D'Addario’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aquila

1 branded search term

  • aquila

D'Addario

1 branded search term

  • d'addario

How the Brand Demand Index is measured

Other head-to-heads among ukulele accessory brands

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