Brandwave

Kumon vs Sylvan Learning:Which is more popular?

In September 2026, Kumon had more branded searches than Sylvan Learning among tutoring services worldwide. Kumon had about 550,000 branded searches, while Sylvan Learning had 40,500. Kumon made up 66.5% of all tutoring service searches we track, and Sylvan Learning accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about tutoring services, Sylvan Learning appeared in two of the three answers and Kumon in one. Kumon and Sylvan Learning were each mentioned first in one of the two answers.

Among tutoring services worldwide in September 2026

Who do people search for more?

Kumon, about 14 searches for every 1 for Sylvan Learning

Kumon 550K searchesSylvan Learning 40.5K searches

Who does AI mention more?

Sylvan Learning, mentioned in 2 of 3 answers, Kumon in 1

Sylvan Learning in 2 of 3Kumon in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Kumon first in 1Sylvan Learning first in 1

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Top tutoring services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sylvan Learning was mentioned in two out of three: in two of the three ChatGPT answers. Kumon was mentioned in one out of three: in one of the three ChatGPT answers. Kumon and Sylvan Learning were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wyzant1st
  2. Mathnasium2nd
  3. Sylvan Learning3rd
  4. Kumon4th
  5. Explore Learning–
  6. Huntington Learning–
  7. Tutor Doctor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tutoring services

3 answers

  • Asked ChatGPT

    “Which tutoring service should I go to?”

    1. 1Mathnasium

  • Asked ChatGPT

    “What are the best tutoring services?”

    1. 1Wyzant
    2. 2Sylvan Learning

  • Asked ChatGPT

    “What's the best tutoring service for a child needing maths help?”

    1. 1Mathnasium
    2. 2Wyzant
    3. 3Kumon
    4. 4Sylvan Learning

  • Searched Google, AI Overview

    “tutoring services”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “after school tutoring”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kumon or Sylvan Learning more popular in search?

This chart shows how often people search Google for Kumon and Sylvan Learning by name. Each line represents a brand's share of searches for all seven tutoring services we track, month by month, from English-language searches worldwide.

Kumon and Sylvan Learning among tutoring services worldwide, by month

Share of searches by month for Kumon, Sylvan Learning. The figures are in the table below the chart.

View monthly share of searches table
MonthKumonExplore LearningWyzantSylvan LearningHuntington LearningTutor DoctorMathnasium
Oct 202562.9%18.9%8.5%5.7%3.1%0.93%0.1%
Nov 202567.4%16.6%7.4%5%2.7%0.81%0.09%
Dec 202568.4%13.7%9.2%5%2.7%0.82%0.09%
Jan 202671.8%11.7%7.9%5.3%2.4%0.86%0.08%
Feb 202669.2%13.8%7.6%5.1%2.8%1%0.45%
Mar 202666.2%16.2%8.9%4.9%2.7%0.97%0.12%
Apr 202668.4%13.7%9.2%5%2.8%0.82%0.11%
May 202671.3%11.7%7.8%5.2%2.9%0.86%0.17%
Jun 202679%5.8%7.1%4.8%2.6%0.63%0.15%
Jul 202675%6.8%10.1%4.5%2.5%0.9%0.27%
Aug 202670%11.5%9.4%5.2%2.8%0.84%0.2%
Sep 202666.5%16.3%8.9%4.9%2.2%0.98%0.16%

How has the Kumon and Sylvan Learning comparison changed over the last 12 months?

3 findings
  • Kumon was ahead of Sylvan Learning in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kumon’s share of searches among tutoring services worldwide moved from 62.9% to 66.5%, and its estimated monthly branded searches held steady at 550K.
  • Across the 12 months ending September 2026, Sylvan Learning’s share of searches among tutoring services worldwide moved from 5.7% to 4.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for tutoring services worldwide in September 2026?

2 changes

  1. In September 2026, Kumon lost share of searches among tutoring services worldwide, from 70% to 66.5%.

  2. Estimated monthly branded searches for Sylvan Learning worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kumon’s and Sylvan Learning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kumon

1 branded search term

  • kumon

Sylvan Learning

1 branded search term

  • sylvan learning

How the Brand Demand Index is measured

Other head-to-heads among tutoring services

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