Explore Learning vs Kumon:Which is more popular?

Name: Explore Learning vs Kumon: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Kumon had more branded searches than Explore Learning among tutoring services worldwide. Kumon had about 550,000 branded searches, while Explore Learning had 135,000. Kumon made up 66.5% of all tutoring service searches we track, and Explore Learning accounted for 16.3%. When we asked ChatGPT and Google AI Overviews about tutoring services, Kumon appeared in one of the three answers and Explore Learning in none.

Among tutoring services worldwide in September 2026

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Top tutoring services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kumon was mentioned in one out of three: in one of the three ChatGPT answers. Explore Learning did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Wyzant	Named in 2 of 3 ChatGPT answers	2 of 3
Sylvan Learning	Named in 2 of 3 ChatGPT answers	2 of 3
Mathnasium	Named in 2 of 3 ChatGPT answers	2 of 3
Kumon	Named in 1 of 3 ChatGPT answers	1 of 3
Explore Learning	Named in 0 of 3 ChatGPT answers	0 of 3
Huntington Learning	Named in 0 of 3 ChatGPT answers	0 of 3
Tutor Doctor	Named in 0 of 3 ChatGPT answers	0 of 3

Wyzant2 of 3Named in 2 of 3 ChatGPT answers
Sylvan Learning2 of 3Named in 2 of 3 ChatGPT answers
Mathnasium2 of 3Named in 2 of 3 ChatGPT answers
Kumon1 of 3Named in 1 of 3 ChatGPT answers
Explore Learning0 of 3Named in 0 of 3 ChatGPT answers
Huntington Learning0 of 3Named in 0 of 3 ChatGPT answers
Tutor Doctor0 of 3Named in 0 of 3 ChatGPT answers

See every answer about tutoring services

3 answers

Asked ChatGPT
“Which tutoring service should I go to?”
1. 1Mathnasium
Asked ChatGPT
“What are the best tutoring services?”
1. 1Wyzant
2. 2Sylvan Learning
Asked ChatGPT
“What's the best tutoring service for a child needing maths help?”
1. 1Mathnasium
2. 2Wyzant
3. 3Kumon
4. 4Sylvan Learning
Searched Google, AI Overview
“tutoring services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“after school tutoring”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Explore Learning or Kumon more popular in search?

This chart shows how often people search Google for Explore Learning and Kumon by name. Each line represents a brand's share of searches for all seven tutoring services we track, month by month, from English-language searches worldwide.

Explore Learning and Kumon among tutoring services worldwide, by month

Month	Kumon	Explore Learning	Wyzant	Sylvan Learning	Huntington Learning	Tutor Doctor	Mathnasium
Oct 2025	62.9%	18.9%	8.5%	5.7%	3.1%	0.93%	0.1%
Nov 2025	67.4%	16.6%	7.4%	5%	2.7%	0.81%	0.09%
Dec 2025	68.4%	13.7%	9.2%	5%	2.7%	0.82%	0.09%
Jan 2026	71.8%	11.7%	7.9%	5.3%	2.4%	0.86%	0.08%
Feb 2026	69.2%	13.8%	7.6%	5.1%	2.8%	1%	0.45%
Mar 2026	66.2%	16.2%	8.9%	4.9%	2.7%	0.97%	0.12%
Apr 2026	68.4%	13.7%	9.2%	5%	2.8%	0.82%	0.11%
May 2026	71.3%	11.7%	7.8%	5.2%	2.9%	0.86%	0.17%
Jun 2026	79%	5.8%	7.1%	4.8%	2.6%	0.63%	0.15%
Jul 2026	75%	6.8%	10.1%	4.5%	2.5%	0.9%	0.27%
Aug 2026	70%	11.5%	9.4%	5.2%	2.8%	0.84%	0.2%
Sep 2026	66.5%	16.3%	8.9%	4.9%	2.2%	0.98%	0.16%

How has the Explore Learning and Kumon comparison changed over the last 12 months?

3 findings

Kumon was ahead of Explore Learning in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Explore Learning’s share of searches among tutoring services worldwide moved from 18.9% to 16.3%, and its estimated monthly branded searches moved from 165K to 135K.
Across the 12 months ending September 2026, Kumon’s share of searches among tutoring services worldwide moved from 62.9% to 66.5%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for tutoring services worldwide in September 2026?

2 changes

In September 2026, Explore Learning gained share of searches among tutoring services worldwide, from 11.5% to 16.3%.
In September 2026, Kumon lost share of searches among tutoring services worldwide, from 70% to 66.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Explore Learning’s and Kumon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.