Brandwave

Huntington Learning vs Kumon:Which is more popular?

In September 2026, Kumon had more branded searches than Huntington Learning among tutoring services worldwide. Kumon had about 550,000 branded searches, while Huntington Learning had 18,100. Kumon made up 66.5% of all tutoring service searches we track, and Huntington Learning accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about tutoring services, Kumon appeared in one of the three answers and Huntington Learning in none.

Among tutoring services worldwide in September 2026

Who do people search for more?

Kumon, about 30 searches for every 1 for Huntington Learning

Kumon 550K searchesHuntington Learning 18.1K searches

Who does AI mention more?

Kumon, mentioned in 1 of 3 answers, Huntington Learning in 0

Kumon in 1 of 3Huntington Learning in 0 of 3

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Top tutoring services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kumon was mentioned in one out of three: in one of the three ChatGPT answers. Huntington Learning did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wyzant1st
  2. Mathnasium2nd
  3. Sylvan Learning3rd
  4. Kumon4th
  5. Explore Learning–
  6. Huntington Learning–
  7. Tutor Doctor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about tutoring services

3 answers

  • Asked ChatGPT

    “Which tutoring service should I go to?”

    1. 1Mathnasium

  • Asked ChatGPT

    “What are the best tutoring services?”

    1. 1Wyzant
    2. 2Sylvan Learning

  • Asked ChatGPT

    “What's the best tutoring service for a child needing maths help?”

    1. 1Mathnasium
    2. 2Wyzant
    3. 3Kumon
    4. 4Sylvan Learning

  • Searched Google, AI Overview

    “tutoring services”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “after school tutoring”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Huntington Learning or Kumon more popular in search?

This chart shows how often people search Google for Huntington Learning and Kumon by name. Each line represents a brand's share of searches for all seven tutoring services we track, month by month, from English-language searches worldwide.

Huntington Learning and Kumon among tutoring services worldwide, by month

Share of searches by month for Kumon, Huntington Learning. The figures are in the table below the chart.

View monthly share of searches table
MonthKumonExplore LearningWyzantSylvan LearningHuntington LearningTutor DoctorMathnasium
Oct 202562.9%18.9%8.5%5.7%3.1%0.93%0.1%
Nov 202567.4%16.6%7.4%5%2.7%0.81%0.09%
Dec 202568.4%13.7%9.2%5%2.7%0.82%0.09%
Jan 202671.8%11.7%7.9%5.3%2.4%0.86%0.08%
Feb 202669.2%13.8%7.6%5.1%2.8%1%0.45%
Mar 202666.2%16.2%8.9%4.9%2.7%0.97%0.12%
Apr 202668.4%13.7%9.2%5%2.8%0.82%0.11%
May 202671.3%11.7%7.8%5.2%2.9%0.86%0.17%
Jun 202679%5.8%7.1%4.8%2.6%0.63%0.15%
Jul 202675%6.8%10.1%4.5%2.5%0.9%0.27%
Aug 202670%11.5%9.4%5.2%2.8%0.84%0.2%
Sep 202666.5%16.3%8.9%4.9%2.2%0.98%0.16%

How has the Huntington Learning and Kumon comparison changed over the last 12 months?

3 findings
  • Kumon was ahead of Huntington Learning in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Huntington Learning’s share of searches among tutoring services worldwide moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Kumon’s share of searches among tutoring services worldwide moved from 62.9% to 66.5%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for tutoring services worldwide in September 2026?

2 changes

  1. In September 2026, Kumon lost share of searches among tutoring services worldwide, from 70% to 66.5%.

  2. In September 2026, Huntington Learning lost share of searches among tutoring services worldwide, from 2.8% to 2.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Huntington Learning’s and Kumon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Huntington Learning

1 branded search term

  • huntington learning

Kumon

1 branded search term

  • kumon

How the Brand Demand Index is measured

Other head-to-heads among tutoring services

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