New Balance vs Nike:Which is searched more?
In September 2026, Nike had more branded searches than New Balance among turf shoes brands worldwide. Nike was estimated to have 24.3M branded searches compared to New Balance’s 11.1M, and held a 40.1% Share of Search versus New Balance’s 18.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, New Balance or Nike?
Compare the turf shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike, New Balance. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Under Armour |
|---|---|---|---|---|
| Oct 2025 | 37.8% | 35.3% | 20.6% | 6.2% |
| Nov 2025 | 39.9% | 36.2% | 18.4% | 5.5% |
| Dec 2025 | 40.1% | 35.7% | 17.7% | 6.5% |
| Jan 2026 | 43.9% | 33.2% | 16.7% | 6.2% |
| Feb 2026 | 40.1% | 36% | 18.3% | 5.5% |
| Mar 2026 | 40% | 36.5% | 18.1% | 5.4% |
| Apr 2026 | 38.1% | 35.6% | 21.1% | 5.2% |
| May 2026 | 37.5% | 40.5% | 16.9% | 5.1% |
| Jun 2026 | 38% | 39.4% | 17.4% | 5.2% |
| Jul 2026 | 37.9% | 39.9% | 17.1% | 5.1% |
| Aug 2026 | 36.5% | 38.7% | 19.9% | 4.9% |
| Sep 2026 | 40.1% | 36% | 18.3% | 5.5% |
How has the New Balance and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of New Balance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among turf shoes brands worldwide moved from 20.6% to 18.3%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among turf shoes brands worldwide moved from 37.8% to 40.1%, and its estimated monthly branded searches moved from 24.9M to 24.3M.
How did search popularity change for turf shoes brands worldwide in September 2026?
2 changes
In September 2026, Nike overtook Adidas to become the leader among turf shoes brands worldwide, with 40.1% estimated Share of Search.
In September 2026, New Balance lost estimated Share of Search among turf shoes brands worldwide, from 19.9% to 18.3%.
Other head-to-heads among turf shoes brands
How each brand is measured
Brandwave collects information about searches that people make online using New Balance’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Balance
1 branded search term
- new balance
Nike
4 branded search terms
- nike
- nike air max
- nike shoes
- nike shox
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