New Balance vs Under Armour:Which is searched more?
In September 2026, New Balance had more branded searches than Under Armour among turf shoes brands worldwide. New Balance was estimated to have 11.1M branded searches compared to Under Armour’s 3.4M, and held an 18.3% Share of Search versus Under Armour’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, New Balance or Under Armour?
Compare the turf shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Balance, Under Armour. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Under Armour |
|---|---|---|---|---|
| Oct 2025 | 37.8% | 35.3% | 20.6% | 6.2% |
| Nov 2025 | 39.9% | 36.2% | 18.4% | 5.5% |
| Dec 2025 | 40.1% | 35.7% | 17.7% | 6.5% |
| Jan 2026 | 43.9% | 33.2% | 16.7% | 6.2% |
| Feb 2026 | 40.1% | 36% | 18.3% | 5.5% |
| Mar 2026 | 40% | 36.5% | 18.1% | 5.4% |
| Apr 2026 | 38.1% | 35.6% | 21.1% | 5.2% |
| May 2026 | 37.5% | 40.5% | 16.9% | 5.1% |
| Jun 2026 | 38% | 39.4% | 17.4% | 5.2% |
| Jul 2026 | 37.9% | 39.9% | 17.1% | 5.1% |
| Aug 2026 | 36.5% | 38.7% | 19.9% | 4.9% |
| Sep 2026 | 40.1% | 36% | 18.3% | 5.5% |
How has the New Balance and Under Armour comparison changed over the last 12 months?
3 findings
- New Balance was ahead of Under Armour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among turf shoes brands worldwide moved from 20.6% to 18.3%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
- Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among turf shoes brands worldwide moved from 6.2% to 5.5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for turf shoes brands worldwide in September 2026?
2 changes
In September 2026, Under Armour gained estimated Share of Search among turf shoes brands worldwide, from 4.9% to 5.5%.
In September 2026, New Balance lost estimated Share of Search among turf shoes brands worldwide, from 19.9% to 18.3%.
Other head-to-heads among turf shoes brands
How each brand is measured
Brandwave collects information about searches that people make online using New Balance’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Balance
1 branded search term
- new balance
Under Armour
1 branded search term
- under armour
Put your own brand in this comparison
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