Bridgestone vs Michelin:Which is searched more?
In September 2026, Michelin had more branded searches than Bridgestone among truck tires brands worldwide. Michelin was estimated to have 1.2M branded searches compared to Bridgestone’s 450K, and held a 44.9% Share of Search versus Bridgestone’s 16.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bridgestone or Michelin?
Compare the truck tires brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michelin, Bridgestone. The figures are in the table below the chart.
View monthly share of search table
| Month | Michelin | Bridgestone | Goodyear | Pirelli | Hankook | Continental | Maxxis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.1% | 14.7% | 14.7% | 9.9% | 5.4% | 3.8% | 2.4% |
| Nov 2025 | 45.5% | 16.7% | 13.6% | 11.2% | 6.1% | 4.2% | 2.7% |
| Dec 2025 | 49.4% | 14.8% | 14.8% | 9.9% | 4.5% | 4.1% | 2.4% |
| Jan 2026 | 47.2% | 17.3% | 14.2% | 9.5% | 5.2% | 3.9% | 2.8% |
| Feb 2026 | 44.2% | 19.9% | 13.3% | 10.9% | 4.9% | 4.1% | 2.7% |
| Mar 2026 | 47.2% | 17.3% | 14.2% | 9.5% | 5.2% | 3.9% | 2.8% |
| Apr 2026 | 50.2% | 15.1% | 12.3% | 10.1% | 5.5% | 3.8% | 3% |
| May 2026 | 50.5% | 15.2% | 12.4% | 10.1% | 4.5% | 4.2% | 3% |
| Jun 2026 | 52% | 12.8% | 12.8% | 10.4% | 4.7% | 4.3% | 3.1% |
| Jul 2026 | 51.5% | 15.4% | 12.6% | 8.4% | 4.6% | 4.2% | 3.1% |
| Aug 2026 | 52.7% | 12.9% | 12.9% | 8.6% | 4.7% | 4.9% | 3.2% |
| Sep 2026 | 44.9% | 16.6% | 13.5% | 11.1% | 6.1% | 4.5% | 3.3% |
How has the Bridgestone and Michelin comparison changed over the last 12 months?
3 findings
- Michelin was ahead of Bridgestone in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bridgestone’s estimated Share of Search among truck tires brands worldwide moved from 14.7% to 16.6%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Michelin’s estimated Share of Search among truck tires brands worldwide moved from 49.1% to 44.9%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
How did search popularity change for truck tires brands worldwide in September 2026?
2 changes
In September 2026, Bridgestone gained estimated Share of Search among truck tires brands worldwide, from 12.9% to 16.6%.
In September 2026, Michelin lost estimated Share of Search among truck tires brands worldwide, from 52.7% to 44.9%.
Other head-to-heads among truck tires brands
How each brand is measured
Brandwave collects information about searches that people make online using Bridgestone’s and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bridgestone
1 branded search term
- bridgestone
Michelin
1 branded search term
- michelin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.