Smart Garden vs Thompson & Morgan:Which is more popular?
In September 2026, Thompson & Morgan had more branded searches than Smart Garden among trellis brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Smart Garden had 12,300. Thompson & Morgan made up 17.7% of all trellis brand searches we track, and Smart Garden accounted for 4%. When we asked ChatGPT and Google AI Overviews about trellis brands, neither Smart Garden nor Thompson & Morgan appeared in any of the five answers.
Who do people search for more?
Thompson & Morgan, about 4 searches for every 1 for Smart Garden
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top trellis brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Smart Garden nor Thompson & Morgan showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dura-Trel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Vego Garden2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thompson & Morgan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Forest Garden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smart Garden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haxnicks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about trellis brands
5 answers
Asked ChatGPT
“Which trellis brand should I buy?”
Asked ChatGPT
“What are the best trellis brands?”
Asked ChatGPT
“What's the best trellis brand for climbing plants?”
Searched Google, AI Overview
“plant trellis”
Searched Google, AI Overview
“trellis for climbing plants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Smart Garden or Thompson & Morgan more popular in search?
This chart shows how often people search Google for Smart Garden and Thompson & Morgan by name. Each line represents a brand's share of searches for all eight trellis brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thompson & Morgan, Smart Garden. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Thompson & Morgan | Vego Garden | Forest Garden | Smart Garden | Gardman | Haxnicks | Dura-Trel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 16.9% | 6.8% | 6.8% | 6.5% | 0.38% | 0.15% | 0.08% |
| Nov 2025 | 61.9% | 14.1% | 10.2% | 6.8% | 6.5% | 0.38% | 0.15% | 0.05% |
| Dec 2025 | 60.1% | 13.7% | 9.9% | 6.6% | 9.1% | 0.45% | 0.14% | 0.05% |
| Jan 2026 | 52% | 21.1% | 12.7% | 7% | 6.6% | 0.38% | 0.15% | 0.04% |
| Feb 2026 | 52.8% | 23.2% | 13% | 5.8% | 4.6% | 0.32% | 0.15% | 0.04% |
| Mar 2026 | 55.7% | 22.6% | 13.7% | 4.1% | 3.4% | 0.24% | 0.13% | 0.05% |
| Apr 2026 | 58.6% | 23.1% | 11.8% | 3.5% | 2.5% | 0.25% | 0.14% | 0.05% |
| May 2026 | 65.2% | 17.1% | 10.7% | 3.9% | 2.7% | 0.19% | 0.13% | 0.05% |
| Jun 2026 | 72.3% | 13% | 6.5% | 5.3% | 2.5% | 0.2% | 0.09% | 0.05% |
| Jul 2026 | 71.9% | 12.9% | 6.5% | 5.3% | 3.1% | 0.21% | 0.08% | 0.04% |
| Aug 2026 | 67.7% | 14.8% | 7.5% | 6.1% | 3.5% | 0.24% | 0.07% | 0.05% |
| Sep 2026 | 64.9% | 17.7% | 7.2% | 5.8% | 4% | 0.28% | 0.1% | 0.05% |
How has the Smart Garden and Thompson & Morgan comparison changed over the last 12 months?
3 findings
- Thompson & Morgan was ahead of Smart Garden in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smart Garden’s share of searches among trellis brands worldwide moved from 6.5% to 4%, and its estimated monthly branded searches moved from 17.2K to 12.3K.
- Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among trellis brands worldwide moved from 16.9% to 17.7%, and its estimated monthly branded searches moved from 44.9K to 54.9K.
How did search popularity change for trellis brands worldwide in September 2026?
2 changes

In September 2026, Thompson & Morgan gained share of searches among trellis brands worldwide, from 14.8% to 17.7%.
Smart Garden’s share of searches among trellis brands worldwide has gained ground for 3 months in a row, from 2.5% to 4% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Smart Garden’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smart Garden
2 branded search terms
- smart garden
- smart garden products
Thompson & Morgan
2 branded search terms
- thompson and morgan
- thompson morgan
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