Brandwave

Bellroy vs Pacsafe:Which is searched more?

In September 2026, Bellroy had more branded searches than Pacsafe among travel wallet brands worldwide. Bellroy was estimated to have 223K branded searches compared to Pacsafe’s 60.5K, and held a 17.4% Share of Search versus Pacsafe’s 4.7%. These are worldwide searches for English-language branded terms.

Share of Search among travel wallet brands worldwide in September 2026Which is more popular in search, Bellroy or Pacsafe?
Bellroy17.4%223K searches
vs
Pacsafe4.7%60.5K searches

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Which is more popular in search, Bellroy or Pacsafe?

Compare the travel wallet brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bellroy and Pacsafe among travel wallet brands worldwide, by month

Share of Search by month for Bellroy, Pacsafe. The figures are in the table below the chart.

View monthly share of search table
MonthTumiSecridBellroyPacsafeZoppTravelambo
Oct 202555.5%21.3%17.9%4.9%0.2%0.15%
Nov 202551.2%28.2%16.5%3.7%0.18%0.13%
Dec 202552.7%26%17%3.8%0.15%0.25%
Jan 202653.5%24.1%17.2%4.8%0.19%0.18%
Feb 202659%19%16.3%5.4%0.17%0.15%
Mar 202655.2%20.8%18.5%5%0.24%0.17%
Apr 202655.2%20.8%18.5%5%0.2%0.31%
May 202657%18.9%18.7%5.1%0.2%0.19%
Jun 202652.8%24.3%17.7%4.8%0.19%0.16%
Jul 202656.1%19.7%18.8%5%0.2%0.16%
Aug 202653%21.1%21%4.6%0.18%0.15%
Sep 202653.7%23.9%17.4%4.7%0.19%0.14%

How has the Bellroy and Pacsafe comparison changed over the last 12 months?

  • Bellroy was ahead of Pacsafe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bellroy’s estimated Share of Search among travel wallet brands worldwide moved from 17.9% to 17.4%, and its estimated monthly branded searches moved from 219K to 223K.
  • Across the 12 months ending September 2026, Pacsafe’s estimated Share of Search among travel wallet brands worldwide moved from 4.9% to 4.7%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for travel wallet brands worldwide in September 2026?

  1. In September 2026, Bellroy lost estimated Share of Search among travel wallet brands worldwide, from 21% to 17.4%.

Other head-to-heads among travel wallet brands

How each brand is measured

Brandwave collects information about searches that people make online using Bellroy’s and Pacsafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bellroy

2 branded search terms

  • bellroy
  • bellroy backpack

Pacsafe

1 branded search term

  • pacsafe

How the Brand Demand Index is measured

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