Brandwave

Pacsafe vs Tumi:Which is searched more?

In September 2026, Tumi had more branded searches than Pacsafe among travel wallet brands worldwide. Tumi was estimated to have 740K branded searches compared to Pacsafe’s 60.5K, and held a 55.4% Share of Search versus Pacsafe’s 4.5%. These are worldwide searches for English-language branded terms.

Share of Search among travel wallet brands worldwide in September 2026Which is more popular in search, Pacsafe or Tumi?
Pacsafe4.5%60.5K searches
vs
Tumi55.4%740K searches

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Which is more popular in search, Pacsafe or Tumi?

Compare the travel wallet brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pacsafe and Tumi among travel wallet brands worldwide, by month

Share of Search by month for Tumi, Pacsafe. The figures are in the table below the chart.

View monthly share of search table
MonthTumiSecridBellroyPacsafeZoppTravelambo
Oct 202557.2%20.5%17.2%4.7%0.19%0.15%
Nov 202553.3%27%15.8%3.6%0.17%0.13%
Dec 202554.8%24.9%16.3%3.7%0.15%0.24%
Jan 202655.6%23%16.5%4.5%0.18%0.17%
Feb 202660.7%18.2%15.6%5.1%0.16%0.15%
Mar 202657.3%19.8%17.7%4.8%0.23%0.16%
Apr 202657.3%19.8%17.7%4.8%0.19%0.3%
May 202659%17.9%17.8%4.8%0.19%0.18%
Jun 202654.9%23.2%17%4.6%0.18%0.15%
Jul 202658.2%18.8%18%4.7%0.19%0.15%
Aug 202655%20.2%20.1%4.4%0.18%0.14%
Sep 202655.4%23%16.8%4.5%0.18%0.13%

How has the Pacsafe and Tumi comparison changed over the last 12 months?

  • Tumi was ahead of Pacsafe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pacsafe’s estimated Share of Search among travel wallet brands worldwide moved from 4.7% to 4.5%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Tumi’s estimated Share of Search among travel wallet brands worldwide moved from 57.2% to 55.4%, and its estimated monthly branded searches moved from 731K to 740K.

How did search popularity change for travel wallet brands worldwide in September 2026?

Neither Pacsafe nor Tumi moved beyond provider rounding among travel wallet brands in September 2026.

Other head-to-heads among travel wallet brands

How each brand is measured

Brandwave collects information about searches that people make online using Pacsafe’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pacsafe

1 branded search term

  • pacsafe

Tumi

4 branded search terms

  • tumi
  • tumi backpack
  • tumi bags
  • tumi luggage

How the Brand Demand Index is measured

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