Toothpaste tablet brands:Which are most popular?
In September 2026, Huppy was the most searched toothpaste tablet brand worldwide, accounting for 38% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Bite was mentioned most often, in four of the five answers. Bite was recommended most often, coming first in both responses that gave a list.
HuppyShare of searches 38%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
BiteShare of searches 29.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GeorganicsShare of searches 23.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DenttabsShare of searches 7.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd- UnpasteShare of searches 2.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Follow toothpaste tablet brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top toothpaste tablet brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Bite was mentioned most often, in four of the five answers. Bite was recommended most often, coming first in both answers that gave a list. Unpaste was second, and Denttabs was third. Georganics, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bite1st
- Unpaste2nd
- Denttabs3rd
- Huppy4th
- Georganics–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bite4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Unpaste3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Denttabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huppy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Georganics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toothpaste tablet brands
5 answers
Asked ChatGPT
“Which toothpaste tablet brand should I buy?”
- 1Bite
- 1
Asked ChatGPT
“What are the best toothpaste tablet brands?”
Asked ChatGPT
“What's the best toothpaste tablet brand with fluoride?”
Searched Google, AI Overview
“toothpaste tablets”
Searched Google, AI Overview
“best toothpaste tablets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which toothpaste tablet brands do people search for most?
This chart shows how often people search Google for each toothpaste tablet brand by name. Each line represents a brand's share of searches for all five toothpaste tablet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Huppy, Bite, Georganics, Denttabs, Unpaste. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huppy | Bite | Georganics | Denttabs | Unpaste |
|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 23.1% | 16.5% | 29.9% | 3% |
| Nov 2025 | 19.2% | 19.7% | 11.9% | 46.5% | 2.7% |
| Dec 2025 | 30.4% | 32.9% | 18.8% | 14.4% | 3.6% |
| Jan 2026 | 31.1% | 37.3% | 18.1% | 9.4% | 4.1% |
| Feb 2026 | 40% | 29.2% | 19.8% | 7.5% | 3.4% |
| Mar 2026 | 33.4% | 33.5% | 18.2% | 10.8% | 4.1% |
| Apr 2026 | 32.5% | 38.6% | 17.7% | 6.9% | 4.3% |
| May 2026 | 37.1% | 34.9% | 17.3% | 6.7% | 4% |
| Jun 2026 | 37% | 37.1% | 17.3% | 6.7% | 2% |
| Jul 2026 | 36.3% | 32.7% | 21% | 7.7% | 2.3% |
| Aug 2026 | 34.7% | 37.5% | 18.9% | 6.2% | 2.7% |
| Sep 2026 | 38% | 29.3% | 23.2% | 7.1% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38% | 8.5K | -5.6% | +3.2 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.3% | 6.6K | -32.5% | -8.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.2% | 5.2K | +6.1% | +4.3 points | |
| 4, held 4th | 7.1% | 1.6K | 0% | +1 points | |
| 5, held 5th | 2.4% | 530 | -23.2% | -0.3 points |
1.
Huppy38%
Moved from 2nd to 1st. 8.5K estimated branded searches, -5.6% vs prior month. Share +3.2 points.
2.
Bite29.3%
Moved from 1st to 2nd. 6.6K estimated branded searches, -32.5% vs prior month. Share -8.2 points.
23.2%
Held 3rd. 5.2K estimated branded searches, +6.1% vs prior month. Share +4.3 points.
4.
Denttabs7.1%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +1 points.
5.Unpaste
2.4%
Held 5th. 530 estimated branded searches, -23.2% vs prior month. Share -0.3 points.
Which brand is most popular in search among toothpaste tablet brands worldwide?
5 brands
In September 2026, Huppy was the most searched among toothpaste tablet brands worldwide, with an estimated 8.5K branded searches, 38% of all searches for the five we track. Bite is in 2nd place, 8.7 percentage points behind at 29.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Huppy | 27.6% → 38% | 40%Feb 2026 | 19.2%Nov 2025 | 2nd → 1st |
| Bite | 23.1% → 29.3% | 38.6%Apr 2026 | 19.7%Nov 2025 | 3rd → 2nd |
| Georganics | 16.5% → 23.2% | 23.2%Sep 2026 | 11.9%Nov 2025 | 4th → 3rd |
| Denttabs | 29.9% → 7.1% | 46.5%Nov 2025 | 6.2%Aug 2026 | 1st → 4th |
| Unpaste | 3% → 2.4% | 4.3%Apr 2026 | 2%Jun 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Huppy’s share of searches among toothpaste tablet brands worldwide increased from 27.6% to 38%.
- Across the 12 months ending September 2026, Bite’s share of searches among toothpaste tablet brands worldwide increased from 23.1% to 29.3%.
- Across the 12 months ending September 2026, Georganics’ share of searches among toothpaste tablet brands worldwide increased from 16.5% to 23.2%.
- Across the 12 months ending September 2026, Denttabs’ share of searches among toothpaste tablet brands worldwide decreased from 29.9% to 7.1%.
- Across the 12 months ending September 2026, Unpaste’s share of searches among toothpaste tablet brands worldwide decreased from 3% to 2.4%.
- Across the 12 months ending September 2026, Huppy’s share of searches among toothpaste tablet brands worldwide peaked at 40% in February 2026 and was lowest at 19.2% in November 2025.
- Across the 12 months ending September 2026, Bite’s share of searches among toothpaste tablet brands worldwide peaked at 38.6% in April 2026 and was lowest at 19.7% in November 2025.
- Across the 12 months ending September 2026, Georganics’ share of searches among toothpaste tablet brands worldwide peaked at 23.2% in September 2026 and was lowest at 11.9% in November 2025.
- Across the 12 months ending September 2026, Denttabs’ share of searches among toothpaste tablet brands worldwide peaked at 46.5% in November 2025 and was lowest at 6.2% in August 2026.
- Across the 12 months ending September 2026, Unpaste’s share of searches among toothpaste tablet brands worldwide peaked at 4.3% in April 2026 and was lowest at 2% in June 2026.
- Across the 12 months ending September 2026, Huppy rose from 2nd to 1st among toothpaste tablet brands worldwide.
- Across the 12 months ending September 2026, Bite rose from 3rd to 2nd among toothpaste tablet brands worldwide.
- Across the 12 months ending September 2026, Georganics rose from 4th to 3rd among toothpaste tablet brands worldwide.
- Across the 12 months ending September 2026, Denttabs fell from 1st to 4th among toothpaste tablet brands worldwide.
How did search popularity change for toothpaste tablet brands worldwide in September 2026?
5 changes
In September 2026, Huppy overtook Bite to become the leader among toothpaste tablet brands worldwide, with 38% of the searches.
In September 2026, Georganics gained share of searches among toothpaste tablet brands worldwide, from 18.9% to 23.2%.
In September 2026, Denttabs gained share of searches among toothpaste tablet brands worldwide, from 6.2% to 7.1%.
In September 2026, Bite lost share of searches among toothpaste tablet brands worldwide, from 37.5% to 29.3%.
Estimated monthly branded searches for Unpaste worldwide fell 34.6% over 12 measured months, from 810 to 530 in September 2026.
Compare popularity between leading brands
- Huppy vs Bite: compare popularity
- Huppy vs Georganics: compare popularity
- Huppy vs Denttabs: compare popularity
- Huppy vs Unpaste: compare popularity
- Bite vs Georganics: compare popularity
- Bite vs Denttabs: compare popularity
- Bite vs Unpaste: compare popularity
- Georganics vs Denttabs: compare popularity
- Georganics vs Unpaste: compare popularity
- Denttabs vs Unpaste: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.