Brandwave

Denttabs vs Unpaste:Which is more popular?

In September 2026, Denttabs had more branded searches than Unpaste among toothpaste tablet brands worldwide. Denttabs had about 1,600 branded searches, while Unpaste had 530. Denttabs made up 7.1% of all toothpaste tablet brand searches we track, and Unpaste accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about toothpaste tablet brands, Unpaste appeared in three of the five answers and Denttabs in two. Denttabs and Unpaste were each mentioned first in one of the two answers.

Among toothpaste tablet brands worldwide in September 2026

Who do people search for more?

Denttabs, about 3 searches for every 1 for Unpaste

Denttabs 1.6K searchesUnpaste 530 searches

Who does AI mention more?

Unpaste, mentioned in 3 of 5 answers, Denttabs in 2

Unpaste in 3 of 5Denttabs in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Denttabs first in 1Unpaste first in 1

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Top toothpaste tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unpaste was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Denttabs was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Denttabs and Unpaste were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bite1st
  2. Unpaste2nd
  3. Denttabs3rd
  4. Huppy4th
  5. Georganics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bite4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unpaste3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Denttabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huppy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Georganics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toothpaste tablet brands

5 answers
  • Asked ChatGPT

    “Which toothpaste tablet brand should I buy?”

    1. 1Bite
  • Asked ChatGPT

    “What are the best toothpaste tablet brands?”

    1. 1Bite
    2. 2Denttabs
    3. 3Unpaste
  • Asked ChatGPT

    “What's the best toothpaste tablet brand with fluoride?”

    1. 1Denttabs
  • Searched Google, AI Overview

    “toothpaste tablets”

    1. 1Bite
    2. 2Unpaste
    3. 3Huppy
  • Searched Google, AI Overview

    “best toothpaste tablets”

    1. 1Bite
    2. 2Unpaste

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Denttabs or Unpaste more popular in search?

This chart shows how often people search Google for Denttabs and Unpaste by name. Each line represents a brand's share of searches for all five toothpaste tablet brands we track, month by month, from English-language searches worldwide.

Denttabs and Unpaste among toothpaste tablet brands worldwide, by month

Share of searches by month for Denttabs, Unpaste. The figures are in the table below the chart.

View monthly share of searches table
MonthHuppyBiteGeorganicsDenttabsUnpaste
Oct 202527.6%23.1%16.5%29.9%3%
Nov 202519.2%19.7%11.9%46.5%2.7%
Dec 202530.4%32.9%18.8%14.4%3.6%
Jan 202631.1%37.3%18.1%9.4%4.1%
Feb 202640%29.2%19.8%7.5%3.4%
Mar 202633.4%33.5%18.2%10.8%4.1%
Apr 202632.5%38.6%17.7%6.9%4.3%
May 202637.1%34.9%17.3%6.7%4%
Jun 202637%37.1%17.3%6.7%2%
Jul 202636.3%32.7%21%7.7%2.3%
Aug 202634.7%37.5%18.9%6.2%2.7%
Sep 202638%29.3%23.2%7.1%2.4%

How has the Denttabs and Unpaste comparison changed over the last 12 months?

3 findings
  • Denttabs was ahead of Unpaste in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Denttabs’ share of searches among toothpaste tablet brands worldwide moved from 29.9% to 7.1%, and its estimated monthly branded searches moved from 8.1K to 1.6K.
  • Across the 12 months ending September 2026, Unpaste’s share of searches among toothpaste tablet brands worldwide moved from 3% to 2.4%, and its estimated monthly branded searches moved from 810 to 530.

How did search popularity change for toothpaste tablet brands worldwide in September 2026?

2 changes
  1. In September 2026, Denttabs gained share of searches among toothpaste tablet brands worldwide, from 6.2% to 7.1%.

  2. Estimated monthly branded searches for Unpaste worldwide fell 34.6% over 12 measured months, from 810 to 530 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Denttabs’ and Unpaste’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denttabs

1 branded search term

  • denttabs

Unpaste

2 branded search terms

  • unpaste
  • unpaste toothpaste

How the Brand Demand Index is measured

Other head-to-heads among toothpaste tablet brands

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