Brandwave

How popular isUnpaste in search?

In September 2026, people searched for Unpaste by name about 530 times worldwide, a 34.6% decrease from the previous year. These searches made up 2.4% of all global toothpaste tablet brand searches, placing Unpaste fifth out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Huppy38%
  2. Bite29.3%
  3. Georganics23.2%
  4. Denttabs7.1%
  5. Unpaste2.4%
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Which toothpaste tablet brands compete with Unpaste?

Unpaste against toothpaste tablet brands worldwide, by month

Share of searches by month for Huppy, Bite, Georganics, Denttabs, Unpaste. The figures are in the table below the chart.

View monthly share of searches table
MonthHuppyBiteGeorganicsDenttabsUnpaste
Oct 202527.6%23.1%16.5%29.9%3%
Nov 202519.2%19.7%11.9%46.5%2.7%
Dec 202530.4%32.9%18.8%14.4%3.6%
Jan 202631.1%37.3%18.1%9.4%4.1%
Feb 202640%29.2%19.8%7.5%3.4%
Mar 202633.4%33.5%18.2%10.8%4.1%
Apr 202632.5%38.6%17.7%6.9%4.3%
May 202637.1%34.9%17.3%6.7%4%
Jun 202637%37.1%17.3%6.7%2%
Jul 202636.3%32.7%21%7.7%2.3%
Aug 202634.7%37.5%18.9%6.2%2.7%
Sep 202638%29.3%23.2%7.1%2.4%

  1. 1.Huppy

    38%

    Moved from 2nd to 1st. 8.5K estimated branded searches, -5.6% vs prior month. Share +3.2 points.

  2. 2.Bite

    29.3%

    Moved from 1st to 2nd. 6.6K estimated branded searches, -32.5% vs prior month. Share -8.2 points.

  3. 3.Georganics

    23.2%

    Held 3rd. 5.2K estimated branded searches, +6.1% vs prior month. Share +4.3 points.

  4. 4.Denttabs

    7.1%

    Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Unpaste

    2.4%

    Held 5th. 530 estimated branded searches, -23.2% vs prior month. Share -0.3 points.

Compare search popularity between Unpaste and its closest rivals

Every comparison with Unpaste

4 comparisons

How has branded search demand for Unpaste changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Unpaste worldwide fell from 810 to 530.
  • Across the 12 months ending September 2026, Unpaste’s share of searches among toothpaste tablet brands worldwide decreased from 3% to 2.4%.
  • Across the 12 months ending September 2026, Unpaste’s share of searches among toothpaste tablet brands worldwide peaked at 4.3% in April 2026 and was lowest at 2% in June 2026.

How did search popularity change for toothpaste tablet brands worldwide in September 2026?

5 changes

  1. In September 2026, Huppy overtook Bite to become the leader among toothpaste tablet brands worldwide, with 38% of the searches.

  2. In September 2026, Georganics gained share of searches among toothpaste tablet brands worldwide, from 18.9% to 23.2%.

  3. In September 2026, Denttabs gained share of searches among toothpaste tablet brands worldwide, from 6.2% to 7.1%.

  4. In September 2026, Bite lost share of searches among toothpaste tablet brands worldwide, from 37.5% to 29.3%.

  5. Estimated monthly branded searches for Unpaste worldwide fell 34.6% over 12 measured months, from 810 to 530 in September 2026.

How are Unpaste’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Unpaste’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • unpaste
  • unpaste toothpaste

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