Brandwave

Huppy vs Unpaste:Which is more popular?

In September 2026, Huppy had more branded searches than Unpaste among toothpaste tablet brands worldwide. Huppy had about 8,500 branded searches, while Unpaste had 530. Huppy made up 38% of all toothpaste tablet brand searches we track, and Unpaste accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about toothpaste tablet brands, Unpaste appeared in three of the five answers and Huppy in one. Unpaste was mentioned before Huppy in every answer.

Among toothpaste tablet brands worldwide in September 2026

Who do people search for more?

Huppy, about 16 searches for every 1 for Unpaste

Huppy 8.5K searchesUnpaste 530 searches

Who does AI mention more?

Unpaste, mentioned in 3 of 5 answers, Huppy in 1

Unpaste in 3 of 5Huppy in 1 of 5

Who does AI recommend more?

Unpaste, named ahead of Huppy in every answer

Unpaste first in 2Huppy never first

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Top toothpaste tablet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unpaste was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Huppy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Unpaste was listed before Huppy in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bite1st
  2. Unpaste2nd
  3. Denttabs3rd
  4. Huppy4th
  5. Georganics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bite4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unpaste3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Denttabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huppy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Georganics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toothpaste tablet brands

5 answers

  • Asked ChatGPT

    “Which toothpaste tablet brand should I buy?”

    1. 1Bite

  • Asked ChatGPT

    “What are the best toothpaste tablet brands?”

    1. 1Bite
    2. 2Denttabs
    3. 3Unpaste

  • Asked ChatGPT

    “What's the best toothpaste tablet brand with fluoride?”

    1. 1Denttabs

  • Searched Google, AI Overview

    “toothpaste tablets”

    1. 1Bite
    2. 2Unpaste
    3. 3Huppy

  • Searched Google, AI Overview

    “best toothpaste tablets”

    1. 1Bite
    2. 2Unpaste

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Huppy or Unpaste more popular in search?

This chart shows how often people search Google for Huppy and Unpaste by name. Each line represents a brand's share of searches for all five toothpaste tablet brands we track, month by month, from English-language searches worldwide.

Huppy and Unpaste among toothpaste tablet brands worldwide, by month

Share of searches by month for Huppy, Unpaste. The figures are in the table below the chart.

View monthly share of searches table
MonthHuppyBiteGeorganicsDenttabsUnpaste
Oct 202527.6%23.1%16.5%29.9%3%
Nov 202519.2%19.7%11.9%46.5%2.7%
Dec 202530.4%32.9%18.8%14.4%3.6%
Jan 202631.1%37.3%18.1%9.4%4.1%
Feb 202640%29.2%19.8%7.5%3.4%
Mar 202633.4%33.5%18.2%10.8%4.1%
Apr 202632.5%38.6%17.7%6.9%4.3%
May 202637.1%34.9%17.3%6.7%4%
Jun 202637%37.1%17.3%6.7%2%
Jul 202636.3%32.7%21%7.7%2.3%
Aug 202634.7%37.5%18.9%6.2%2.7%
Sep 202638%29.3%23.2%7.1%2.4%

How has the Huppy and Unpaste comparison changed over the last 12 months?

3 findings
  • Huppy was ahead of Unpaste in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Huppy’s share of searches among toothpaste tablet brands worldwide moved from 27.6% to 38%, and its estimated monthly branded searches moved from 7.5K to 8.5K.
  • Across the 12 months ending September 2026, Unpaste’s share of searches among toothpaste tablet brands worldwide moved from 3% to 2.4%, and its estimated monthly branded searches moved from 810 to 530.

How did search popularity change for toothpaste tablet brands worldwide in September 2026?

2 changes

  1. In September 2026, Huppy overtook Bite to become the leader among toothpaste tablet brands worldwide, with 38% of the searches.

  2. Estimated monthly branded searches for Unpaste worldwide fell 34.6% over 12 measured months, from 810 to 530 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Huppy’s and Unpaste’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Huppy

2 branded search terms

  • huppy
  • huppy toothpaste tablets

Unpaste

2 branded search terms

  • unpaste
  • unpaste toothpaste

How the Brand Demand Index is measured

Other head-to-heads among toothpaste tablet brands

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