Bite vs Unpaste:Which is more popular?
In September 2026, Bite had more branded searches than Unpaste among toothpaste tablet brands worldwide. Bite had about 6,560 branded searches, while Unpaste had 530. Bite made up 29.3% of all toothpaste tablet brand searches we track, and Unpaste accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about toothpaste tablet brands, Bite appeared in four of the five answers and Unpaste in three. Bite was mentioned before Unpaste in every answer.
Who do people search for more?
Bite, about 12 searches for every 1 for Unpaste
Who does AI mention more?
Bite, mentioned in 4 of 5 answers, Unpaste in 3
Who does AI recommend more?
Bite, named ahead of Unpaste in every answer
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Top toothpaste tablet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bite was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Unpaste was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bite was listed before Unpaste in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bite1st
- Unpaste2nd
Denttabs3rd
Huppy4th
Georganics–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bite4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Unpaste3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Denttabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Huppy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Georganics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toothpaste tablet brands
5 answers
Asked ChatGPT
“Which toothpaste tablet brand should I buy?”
- 1Bite
- 1
Asked ChatGPT
“What are the best toothpaste tablet brands?”
Asked ChatGPT
“What's the best toothpaste tablet brand with fluoride?”
Searched Google, AI Overview
“toothpaste tablets”
Searched Google, AI Overview
“best toothpaste tablets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Bite or Unpaste more popular in search?
This chart shows how often people search Google for Bite and Unpaste by name. Each line represents a brand's share of searches for all five toothpaste tablet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bite, Unpaste. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huppy | Bite | Georganics | Denttabs | Unpaste |
|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 23.1% | 16.5% | 29.9% | 3% |
| Nov 2025 | 19.2% | 19.7% | 11.9% | 46.5% | 2.7% |
| Dec 2025 | 30.4% | 32.9% | 18.8% | 14.4% | 3.6% |
| Jan 2026 | 31.1% | 37.3% | 18.1% | 9.4% | 4.1% |
| Feb 2026 | 40% | 29.2% | 19.8% | 7.5% | 3.4% |
| Mar 2026 | 33.4% | 33.5% | 18.2% | 10.8% | 4.1% |
| Apr 2026 | 32.5% | 38.6% | 17.7% | 6.9% | 4.3% |
| May 2026 | 37.1% | 34.9% | 17.3% | 6.7% | 4% |
| Jun 2026 | 37% | 37.1% | 17.3% | 6.7% | 2% |
| Jul 2026 | 36.3% | 32.7% | 21% | 7.7% | 2.3% |
| Aug 2026 | 34.7% | 37.5% | 18.9% | 6.2% | 2.7% |
| Sep 2026 | 38% | 29.3% | 23.2% | 7.1% | 2.4% |
How has the Bite and Unpaste comparison changed over the last 12 months?
3 findings
- Bite was ahead of Unpaste in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bite’s share of searches among toothpaste tablet brands worldwide moved from 23.1% to 29.3%, and its estimated monthly branded searches moved from 6.3K to 6.6K.
- Across the 12 months ending September 2026, Unpaste’s share of searches among toothpaste tablet brands worldwide moved from 3% to 2.4%, and its estimated monthly branded searches moved from 810 to 530.
How did search popularity change for toothpaste tablet brands worldwide in September 2026?
3 changes
In September 2026, Huppy overtook Bite to become the leader among toothpaste tablet brands worldwide, with 38% of the searches.
In September 2026, Bite lost share of searches among toothpaste tablet brands worldwide, from 37.5% to 29.3%.
Estimated monthly branded searches for Unpaste worldwide fell 34.6% over 12 measured months, from 810 to 530 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bite’s and Unpaste’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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