Kohler vs Toto:Which is more popular by branded search?
In August 2026, Toto had more branded searches than Kohler among toilet seat brands worldwide. Toto was estimated to have 4.1M branded searches compared to Kohler’s 368K, and held a 91% Share of Search versus Kohler’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kohler or Toto?
Compare the toilet seat brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toto, Kohler. The figures are in the table below the chart.
View monthly share of search table
| Month | Toto | Kohler | Bemis | Wirquin | Croydex | Euroshowers |
|---|---|---|---|---|---|---|
| Oct 2025 | 90.7% | 8.2% | 0.73% | 0.22% | 0.18% | 0.01% |
| Nov 2025 | 90.8% | 8.2% | 0.6% | 0.22% | 0.18% | <0.01% |
| Dec 2025 | 92.3% | 6.8% | 0.5% | 0.22% | 0.18% | <0.01% |
| Jan 2026 | 90.8% | 8.2% | 0.6% | 0.22% | 0.18% | <0.01% |
| Feb 2026 | 92.3% | 6.8% | 0.5% | 0.22% | 0.15% | <0.01% |
| Mar 2026 | 91.8% | 6.8% | 1.1% | 0.18% | 0.12% | <0.01% |
| Apr 2026 | 92.3% | 6.8% | 0.61% | 0.18% | 0.1% | <0.01% |
| May 2026 | 93.4% | 5.6% | 0.76% | 0.15% | 0.1% | <0.01% |
| Jun 2026 | 93.4% | 5.6% | 0.76% | 0.15% | 0.1% | <0.01% |
| Jul 2026 | 92.3% | 6.8% | 0.61% | 0.18% | 0.12% | <0.01% |
| Aug 2026 | 91% | 8.2% | 0.49% | 0.18% | 0.12% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kohler and Toto comparison changed over the last 12 months?
3 findings
- Toto was ahead of Kohler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kohler’s estimated Share of Search among toilet seat brands worldwide held steady at 8.2%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Toto’s estimated Share of Search among toilet seat brands worldwide moved from 90.7% to 91%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for toilet seat brands worldwide in August 2026?
2 changes
In August 2026, Kohler gained estimated Share of Search among toilet seat brands worldwide, from 6.8% to 8.2%.
In August 2026, Toto lost estimated Share of Search among toilet seat brands worldwide, from 92.3% to 91%.
How each brand is measured
Brandwave collects information about searches that people make online using Kohler’s and Toto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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