Apple Reminders vs Things:Which is more popular?

Name: Apple Reminders vs Things: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Things had more branded searches than Apple Reminders among to do list apps worldwide. Things had about 577,000 branded searches, while Apple Reminders had 14,800. Things made up 31.9% of all to do list app searches we track, and Apple Reminders accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about to do list apps, Things appeared in all five answers and Apple Reminders in three. Apple Reminders was mentioned before Things in three out of five answers.

Among to do list apps worldwide in September 2026

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Top to do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Things appeared in all five answers. Apple Reminders was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Reminders was listed before Things in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Todoist	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Things	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
TickTick	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Microsoft To Do	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Google Tasks	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Apple Reminders	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Any.do	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Things5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Tasks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Apple Reminders3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Any.do1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about to do list apps

5 answers

Asked ChatGPT
“Which to do list app should I use?”
1. 1Todoist
2. 2Apple Reminders
3. 3TickTick
4. 4Microsoft To Do
5. 5Things
Asked ChatGPT
“What are the best to do list apps?”
Asked ChatGPT
“What's the best to do list app for task management?”
1. 1Todoist
2. 2TickTick
3. 3Microsoft To Do
4. 4Things
5. 5Google Tasks
Searched Google, AI Overview
“to do list app”
1. 1Todoist
2. 2TickTick
3. 3Microsoft To Do
4. 4Apple Reminders
5. 5Things
6. 6Any.do
Searched Google, AI Overview
“task manager app”
1. 1Todoist
2. 2TickTick
3. 3Microsoft To Do
4. 4Google Tasks
5. 5Things

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Apple Reminders or Things more popular in search?

This chart shows how often people search Google for Apple Reminders and Things by name. Each line represents a brand's share of searches for all seven to do list apps we track, month by month, from English-language searches worldwide.

Apple Reminders and Things among to do list apps worldwide, by month

Month	Todoist	Things	Google Tasks	TickTick	Microsoft To Do	Apple Reminders	Any.do
Oct 2025	24.4%	38.1%	13.3%	10.9%	10.9%	0.98%	1.5%
Nov 2025	21.4%	40.6%	14.3%	11.7%	9.6%	0.86%	1.6%
Dec 2025	22%	41.7%	12%	12%	9.8%	0.88%	1.6%
Jan 2026	23.1%	36.1%	15.4%	12.6%	10.3%	1.1%	1.4%
Feb 2026	23.2%	43.8%	10.3%	10.3%	10.3%	0.93%	1.1%
Mar 2026	26.8%	40.7%	11.6%	9.5%	9.5%	0.85%	0.85%
Apr 2026	20.5%	45.4%	10.7%	10.7%	10.7%	0.96%	0.96%
May 2026	25.8%	44.7%	10.6%	8.7%	8.7%	0.78%	0.78%
Jun 2026	25.4%	42.5%	10%	10%	10%	0.9%	1.1%
Jul 2026	22%	45.8%	10.9%	10.9%	8.9%	0.8%	0.8%
Aug 2026	24.2%	41.7%	11.9%	11.9%	8%	0.72%	1.6%
Sep 2026	34.5%	31.9%	13.6%	11.1%	7.5%	0.82%	0.55%

How has the Apple Reminders and Things comparison changed over the last 12 months?

3 findings

Things was ahead of Apple Reminders in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Apple Reminders’ share of searches among to do list apps worldwide moved from 0.98% to 0.82%, and its estimated monthly branded searches held steady at 14.8K.
Across the 12 months ending September 2026, Things’ share of searches among to do list apps worldwide moved from 38.1% to 31.9%, and its estimated monthly branded searches held steady at 577K.

How did search popularity change for to do list apps worldwide in September 2026?

3 changes

In September 2026, Todoist overtook Things to become the leader among to do list apps worldwide, with 34.5% of the searches.
In September 2026, Things lost share of searches among to do list apps worldwide, from 41.7% to 31.9%.
In September 2026, Apple Reminders rose from 7th to 6th among to do list apps worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Apple Reminders’ and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.