Things vs Todoist:Which is more popular?
In September 2026, Todoist had more branded searches than Things among to do list apps worldwide. Todoist had about 624,000 branded searches, while Things had 577,000. Todoist made up 34.5% of all to do list app searches we track, and Things accounted for 31.9%. When we asked ChatGPT and Google AI Overviews about to do list apps, both Things and Todoist appeared in all five answers. Todoist was mentioned before Things in every answer.
Who do people search for more?
Todoist, about 8% more searches than Things
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Todoist, named ahead of Things in every answer
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Top to do list apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Things and Todoist showed up in all five answers. Todoist was listed before Things in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Todoist1st
TickTick2nd
Microsoft To Do3rd- Apple Reminders4th
Things5th- Google Tasks6th
Any.do7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Things5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Tasks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple Reminders3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Any.do1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about to do list apps
5 answers
Asked ChatGPT
“Which to do list app should I use?”
Asked ChatGPT
“What are the best to do list apps?”
Asked ChatGPT
“What's the best to do list app for task management?”
Searched Google, AI Overview
“to do list app”
Searched Google, AI Overview
“task manager app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Things or Todoist more popular in search?
This chart shows how often people search Google for Things and Todoist by name. Each line represents a brand's share of searches for all seven to do list apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Todoist, Things. The figures are in the table below the chart.
View monthly share of searches table
| Month | Todoist | Things | Google Tasks | TickTick | Microsoft To Do | Apple Reminders | Any.do |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 38.1% | 13.3% | 10.9% | 10.9% | 0.98% | 1.5% |
| Nov 2025 | 21.4% | 40.6% | 14.3% | 11.7% | 9.6% | 0.86% | 1.6% |
| Dec 2025 | 22% | 41.7% | 12% | 12% | 9.8% | 0.88% | 1.6% |
| Jan 2026 | 23.1% | 36.1% | 15.4% | 12.6% | 10.3% | 1.1% | 1.4% |
| Feb 2026 | 23.2% | 43.8% | 10.3% | 10.3% | 10.3% | 0.93% | 1.1% |
| Mar 2026 | 26.8% | 40.7% | 11.6% | 9.5% | 9.5% | 0.85% | 0.85% |
| Apr 2026 | 20.5% | 45.4% | 10.7% | 10.7% | 10.7% | 0.96% | 0.96% |
| May 2026 | 25.8% | 44.7% | 10.6% | 8.7% | 8.7% | 0.78% | 0.78% |
| Jun 2026 | 25.4% | 42.5% | 10% | 10% | 10% | 0.9% | 1.1% |
| Jul 2026 | 22% | 45.8% | 10.9% | 10.9% | 8.9% | 0.8% | 0.8% |
| Aug 2026 | 24.2% | 41.7% | 11.9% | 11.9% | 8% | 0.72% | 1.6% |
| Sep 2026 | 34.5% | 31.9% | 13.6% | 11.1% | 7.5% | 0.82% | 0.55% |
How has the Things and Todoist comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Todoist took it in September 2026.
- Across the 12 months ending September 2026, Things’ share of searches among to do list apps worldwide moved from 38.1% to 31.9%, and its estimated monthly branded searches held steady at 577K.
- Across the 12 months ending September 2026, Todoist’s share of searches among to do list apps worldwide moved from 24.4% to 34.5%, and its estimated monthly branded searches moved from 369K to 624K.
How did search popularity change for to do list apps worldwide in September 2026?
2 changes
In September 2026, Todoist overtook Things to become the leader among to do list apps worldwide, with 34.5% of the searches.
In September 2026, Things lost share of searches among to do list apps worldwide, from 41.7% to 31.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Things’ and Todoist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among to do list apps
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