Brandwave

Microsoft To Do vs Todoist:Which is more popular?

In September 2026, Todoist had more branded searches than Microsoft To Do among to do list apps worldwide. Todoist had about 624,000 branded searches, while Microsoft To Do had 135,000. Todoist made up 34.5% of all to do list app searches we track, and Microsoft To Do accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about to do list apps, both Microsoft To Do and Todoist appeared in all five answers. Todoist was mentioned before Microsoft To Do in every answer.

Among to do list apps worldwide in September 2026

Who do people search for more?

Todoist, about 5 searches for every 1 for Microsoft To Do

Todoist 624K searchesMicrosoft To Do 135K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Microsoft To Do in 5 of 5Todoist in 5 of 5

Who does AI recommend more?

Todoist, named ahead of Microsoft To Do in every answer

Todoist first in 5Microsoft To Do never first

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Top to do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Microsoft To Do and Todoist showed up in all five answers. Todoist was listed before Microsoft To Do in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Apple Reminders4th
  5. Things5th
  6. Google Tasks6th
  7. Any.do7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Tasks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Reminders3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Any.do1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about to do list apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Microsoft To Do or Todoist more popular in search?

This chart shows how often people search Google for Microsoft To Do and Todoist by name. Each line represents a brand's share of searches for all seven to do list apps we track, month by month, from English-language searches worldwide.

Microsoft To Do and Todoist among to do list apps worldwide, by month

Share of searches by month for Todoist, Microsoft To Do. The figures are in the table below the chart.

View monthly share of searches table
MonthTodoistThingsGoogle TasksTickTickMicrosoft To DoApple RemindersAny.do
Oct 202524.4%38.1%13.3%10.9%10.9%0.98%1.5%
Nov 202521.4%40.6%14.3%11.7%9.6%0.86%1.6%
Dec 202522%41.7%12%12%9.8%0.88%1.6%
Jan 202623.1%36.1%15.4%12.6%10.3%1.1%1.4%
Feb 202623.2%43.8%10.3%10.3%10.3%0.93%1.1%
Mar 202626.8%40.7%11.6%9.5%9.5%0.85%0.85%
Apr 202620.5%45.4%10.7%10.7%10.7%0.96%0.96%
May 202625.8%44.7%10.6%8.7%8.7%0.78%0.78%
Jun 202625.4%42.5%10%10%10%0.9%1.1%
Jul 202622%45.8%10.9%10.9%8.9%0.8%0.8%
Aug 202624.2%41.7%11.9%11.9%8%0.72%1.6%
Sep 202634.5%31.9%13.6%11.1%7.5%0.82%0.55%

How has the Microsoft To Do and Todoist comparison changed over the last 12 months?

3 findings
  • Todoist was ahead of Microsoft To Do in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Microsoft To Do’s share of searches among to do list apps worldwide moved from 10.9% to 7.5%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Todoist’s share of searches among to do list apps worldwide moved from 24.4% to 34.5%, and its estimated monthly branded searches moved from 369K to 624K.

How did search popularity change for to do list apps worldwide in September 2026?

2 changes

  1. In September 2026, Todoist overtook Things to become the leader among to do list apps worldwide, with 34.5% of the searches.

  2. Microsoft To Do’s share of searches among to do list apps worldwide has lost ground for 3 months in a row, from 10% to 7.5% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Microsoft To Do’s and Todoist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft To Do

1 branded search term

  • microsoft to do

Todoist

2 branded search terms

  • todoist
  • todoist task management

How the Brand Demand Index is measured

Other head-to-heads among to do list apps

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