FORLIFE vs Hario:Which is more popular?
In September 2026, FORLIFE had more branded searches than Hario among teapot brands worldwide. FORLIFE had about 60,500 branded searches, while Hario had 40,500. FORLIFE made up 8.2% of all teapot brand searches we track, and Hario accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about teapot brands, FORLIFE appeared in three of the four answers and Hario in two. FORLIFE was mentioned before Hario in every answer.
Who do people search for more?
FORLIFE, about 49% more searches than Hario
Who does AI mention more?
FORLIFE, mentioned in 3 of 4 answers, Hario in 2
Who does AI recommend more?
FORLIFE, named ahead of Hario in every answer
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Top teapot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, FORLIFE was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hario was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. FORLIFE was listed before Hario in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- FORLIFE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wedgwood2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bodum2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hario2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
T20 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about teapot brands
4 answers
Asked ChatGPT
“Which teapot brand should I buy?”
Asked ChatGPT
“What are the best teapot brands?”
Asked ChatGPT
“What's the best teapot brand for everyday tea?”
Searched Google, AI Overview
“best teapot”
Searched Google, AI Overview
“glass teapot”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is FORLIFE or Hario more popular in search?
This chart shows how often people search Google for FORLIFE and Hario by name. Each line represents a brand's share of searches for all five teapot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for FORLIFE, Hario. The figures are in the table below the chart.
View monthly share of searches table
| Month | T2 | FORLIFE | Wedgwood | Bodum | Hario |
|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 10.7% | 8.7% | 8.7% | 7.1% |
| Nov 2025 | 64.8% | 8.7% | 8.7% | 10.7% | 7.1% |
| Dec 2025 | 67.2% | 7.4% | 9% | 9% | 7.4% |
| Jan 2026 | 63.8% | 10.5% | 8.6% | 8.6% | 8.6% |
| Feb 2026 | 74.4% | 6.7% | 6.7% | 6.7% | 5.5% |
| Mar 2026 | 67.2% | 9% | 9% | 7.4% | 7.4% |
| Apr 2026 | 68.3% | 9.2% | 7.5% | 7.5% | 7.5% |
| May 2026 | 68.8% | 11.3% | 7.6% | 6.2% | 6.2% |
| Jun 2026 | 72% | 9.7% | 6.5% | 5.3% | 6.5% |
| Jul 2026 | 73.3% | 8.1% | 6.6% | 5.4% | 6.6% |
| Aug 2026 | 71.4% | 7.9% | 7.9% | 6.4% | 6.4% |
| Sep 2026 | 74.2% | 8.2% | 6.7% | 5.5% | 5.5% |
How has the FORLIFE and Hario comparison changed over the last 12 months?
3 findings
- FORLIFE was ahead of Hario in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FORLIFE’s share of searches among teapot brands worldwide moved from 10.7% to 8.2%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Hario’s share of searches among teapot brands worldwide moved from 7.1% to 5.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for teapot brands worldwide in September 2026?
2 changes
In September 2026, Hario lost share of searches among teapot brands worldwide, from 6.4% to 5.5%.
Estimated monthly branded searches for FORLIFE worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FORLIFE’s and Hario’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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