Brandwave

Hansgrohe vs Moen:Which is more popular?

In September 2026, Hansgrohe had more branded searches than Moen among tapware brands worldwide. Hansgrohe had about 165,000 branded searches, while Moen had 110,000. Hansgrohe made up 17.1% of all tapware brand searches we track, and Moen accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about tapware brands, Moen appeared in four of the five answers and Hansgrohe in two. Moen was mentioned before Hansgrohe in two out of three answers that named either.

Among tapware brands worldwide in September 2026

Who do people search for more?

Hansgrohe, about 50% more searches than Moen

Hansgrohe 165K searchesMoen 110K searches

Who does AI mention more?

Moen, mentioned in 4 of 5 answers, Hansgrohe in 2

Moen in 4 of 5Hansgrohe in 2 of 5

Who does AI recommend more?

Moen, named ahead of Hansgrohe in 2 of 3 answers

Moen first in 2Hansgrohe first in 1

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Top tapware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hansgrohe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Moen was listed before Hansgrohe in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Delta Faucet1st
  2. Kohler2nd
  3. Moen3rd
  4. Grohe4th
  5. Hansgrohe5th
  6. Caroma6th
  7. Methven7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kohler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Delta Faucet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grohe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hansgrohe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caroma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Methven1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tapware brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hansgrohe or Moen more popular in search?

This chart shows how often people search Google for Hansgrohe and Moen by name. Each line represents a brand's share of searches for all seven tapware brands we track, month by month, from English-language searches worldwide.

Hansgrohe and Moen among tapware brands worldwide, by month

Share of searches by month for Hansgrohe, Moen. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerGroheHansgroheMoenDelta FaucetCaromaMethven
Oct 202534.8%23.3%19%10.4%10.4%2.1%0.07%
Nov 202535.4%23.7%19.4%10.6%8.7%2.1%0.06%
Dec 202534.7%23.2%19%10.4%10.4%2.1%0.06%
Jan 202633.4%22.3%22.3%10%10%2%0.07%
Feb 202630.4%24.8%20.3%11.1%11.1%2.2%0.06%
Mar 202634.8%23.3%19%10.4%10.4%2.1%0.07%
Apr 202637%20.2%20.2%11.1%9.1%2.2%0.07%
May 202632.3%21.6%21.6%11.8%9.7%2.9%0.08%
Jun 202633.8%22.6%18.5%12.4%10.2%2.5%0.08%
Jul 202632.5%21.7%21.7%11.9%9.8%2.4%0.08%
Aug 202638.2%20.9%17.1%11.4%9.4%2.8%0.07%
Sep 202638.2%20.9%17.1%11.4%9.4%2.8%0.06%

How has the Hansgrohe and Moen comparison changed over the last 12 months?

3 findings
  • Hansgrohe was ahead of Moen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hansgrohe’s share of searches among tapware brands worldwide moved from 19% to 17.1%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Moen’s share of searches among tapware brands worldwide moved from 10.4% to 11.4%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for tapware brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hansgrohe’s and Moen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hansgrohe

1 branded search term

  • hansgrohe

Moen

1 branded search term

  • moen

How the Brand Demand Index is measured

Other head-to-heads among tapware brands

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