Brandwave

Kohler vs Moen:Which is more popular?

In September 2026, Kohler had more branded searches than Moen among tapware brands worldwide. Kohler had about 368,000 branded searches, while Moen had 110,000. Kohler made up 38.2% of all tapware brand searches we track, and Moen accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about tapware brands, Kohler appeared in all five answers and Moen in four. Kohler and Moen were each mentioned first in two of the four answers.

Among tapware brands worldwide in September 2026

Who do people search for more?

Kohler, about 3 searches for every 1 for Moen

Kohler 368K searchesMoen 110K searches

Who does AI mention more?

Kohler, mentioned in every answer we collected

Kohler in 5 of 5Moen in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Kohler first in 2Moen first in 2

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Top tapware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kohler appeared in all five answers. Moen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kohler and Moen were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Delta Faucet1st
  2. Kohler2nd
  3. Moen3rd
  4. Grohe4th
  5. Hansgrohe5th
  6. Caroma6th
  7. Methven7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kohler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Delta Faucet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grohe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hansgrohe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caroma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Methven1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tapware brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kohler or Moen more popular in search?

This chart shows how often people search Google for Kohler and Moen by name. Each line represents a brand's share of searches for all seven tapware brands we track, month by month, from English-language searches worldwide.

Kohler and Moen among tapware brands worldwide, by month

Share of searches by month for Kohler, Moen. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerGroheHansgroheMoenDelta FaucetCaromaMethven
Oct 202534.8%23.3%19%10.4%10.4%2.1%0.07%
Nov 202535.4%23.7%19.4%10.6%8.7%2.1%0.06%
Dec 202534.7%23.2%19%10.4%10.4%2.1%0.06%
Jan 202633.4%22.3%22.3%10%10%2%0.07%
Feb 202630.4%24.8%20.3%11.1%11.1%2.2%0.06%
Mar 202634.8%23.3%19%10.4%10.4%2.1%0.07%
Apr 202637%20.2%20.2%11.1%9.1%2.2%0.07%
May 202632.3%21.6%21.6%11.8%9.7%2.9%0.08%
Jun 202633.8%22.6%18.5%12.4%10.2%2.5%0.08%
Jul 202632.5%21.7%21.7%11.9%9.8%2.4%0.08%
Aug 202638.2%20.9%17.1%11.4%9.4%2.8%0.07%
Sep 202638.2%20.9%17.1%11.4%9.4%2.8%0.06%

How has the Kohler and Moen comparison changed over the last 12 months?

3 findings
  • Kohler was ahead of Moen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kohler’s share of searches among tapware brands worldwide moved from 34.8% to 38.2%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Moen’s share of searches among tapware brands worldwide moved from 10.4% to 11.4%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for tapware brands worldwide in September 2026?

0 changes

Neither Kohler nor Moen moved beyond provider rounding among tapware brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kohler’s and Moen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kohler

1 branded search term

  • kohler

Moen

1 branded search term

  • moen

How the Brand Demand Index is measured

Other head-to-heads among tapware brands

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