Grohe vs Kohler:Which is more popular by branded search?
In August 2026, Kohler had more branded searches than Grohe among tapware brands worldwide. Kohler was estimated to have 368K branded searches compared to Grohe’s 165K, and held a 50.7% Share of Search versus Grohe’s 22.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Grohe or Kohler?
Compare the tapware brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kohler, Grohe. The figures are in the table below the chart.
View monthly share of search table
| Month | Kohler | Grohe | Hansgrohe | Caroma | Methven |
|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 29.4% | 24% | 2.6% | 0.09% |
| Nov 2025 | 46.4% | 25.4% | 25.4% | 2.8% | 0.07% |
| Dec 2025 | 43.9% | 29.3% | 24.1% | 2.6% | 0.07% |
| Jan 2026 | 41.7% | 27.9% | 27.9% | 2.5% | 0.08% |
| Feb 2026 | 39.1% | 31.9% | 26.1% | 2.9% | 0.08% |
| Mar 2026 | 43.9% | 29.4% | 24% | 2.6% | 0.09% |
| Apr 2026 | 46.4% | 25.3% | 25.3% | 2.8% | 0.09% |
| May 2026 | 41.2% | 27.5% | 27.5% | 3.7% | 0.1% |
| Jun 2026 | 43.6% | 29.1% | 23.9% | 3.2% | 0.1% |
| Jul 2026 | 41.5% | 27.7% | 27.7% | 3.1% | 0.1% |
| Aug 2026 | 50.7% | 22.7% | 22.7% | 3.7% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the Grohe and Kohler comparison changed over the last 12 months?
3 findings
- Kohler was ahead of Grohe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grohe’s estimated Share of Search among tapware brands worldwide moved from 29.4% to 22.7%, and its estimated monthly branded searches moved from 246K to 165K.
- Across the 11 months ending August 2026, Kohler’s estimated Share of Search among tapware brands worldwide moved from 43.9% to 50.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for tapware brands worldwide in August 2026?
2 changes
In August 2026, Kohler gained estimated Share of Search among tapware brands worldwide, from 41.5% to 50.7%.
In August 2026, Grohe lost estimated Share of Search among tapware brands worldwide, from 27.7% to 22.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Grohe’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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