Festool vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Festool among table saws worldwide. Makita had about 9,970 branded searches, while Festool had 6,710. Makita made up 9.7% of all table saw searches we track, and Festool accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about table saws, neither Festool nor Makita appeared in any of the five answers.
Who do people search for more?
Makita, about 49% more searches than Festool
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Festool vs Makita and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top table saws in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Festool nor Makita showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SawStop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Grizzly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evolution0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Einhell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about table saws
5 answers
Asked ChatGPT
“Which table saw should I buy?”
Asked ChatGPT
“What are the best table saw brands?”
Asked ChatGPT
“What's the best table saw for a workshop?”
Searched Google, AI Overview
“table saws”
Searched Google, AI Overview
“portable table saw”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Makita, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Bosch | Makita | SawStop | Evolution | Festool | Grizzly | Einhell | Jet |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 8.8% | 8.6% | 10.5% | 10.8% | 8.8% | 3.2% | 1.7% | 2.1% |
| Nov 2025 | 45.3% | 8.8% | 8.5% | 10.4% | 10.6% | 8.6% | 3.9% | 1.7% | 2.1% |
| Dec 2025 | 50.4% | 8.1% | 7.9% | 9.6% | 9.8% | 6.5% | 4.4% | 1.3% | 1.9% |
| Jan 2026 | 47.6% | 7.6% | 9% | 10.9% | 9.2% | 7.5% | 4.1% | 1.5% | 2.7% |
| Feb 2026 | 50.6% | 8.1% | 7.9% | 9.6% | 9.8% | 6.5% | 3.5% | 1.6% | 2.3% |
| Mar 2026 | 45% | 8.7% | 10.3% | 10.2% | 10.5% | 6.9% | 3.8% | 2.1% | 2.5% |
| Apr 2026 | 50.6% | 8.1% | 9.7% | 9.6% | 8.1% | 6.5% | 3.6% | 2% | 1.9% |
| May 2026 | 51.7% | 8.2% | 9.8% | 8% | 8.2% | 6.6% | 3.6% | 2% | 1.9% |
| Jun 2026 | 58.1% | 7.5% | 8.9% | 7.2% | 7.4% | 4.9% | 2.6% | 1.5% | 1.7% |
| Jul 2026 | 52.3% | 8.8% | 10.6% | 8.6% | 7.2% | 5.8% | 3.2% | 1.8% | 1.8% |
| Aug 2026 | 53.3% | 8.2% | 9.7% | 7.9% | 8.1% | 5.4% | 3.6% | 1.9% | 1.9% |
| Sep 2026 | 50.8% | 10% | 9.7% | 9.6% | 6.6% | 6.5% | 2.9% | 1.9% | 1.9% |
Makita and Festool sell other things too, so only their searches that name this product count here, like “makita table saw”.
How has the Festool and Makita comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Makita took it in December 2025.
- Across the 12 months ending September 2026, Festool’s share of searches among table saws worldwide moved from 8.8% to 6.5%, and its estimated monthly branded searches moved from 10.2K to 6.7K.
- Across the 12 months ending September 2026, Makita’s share of searches among table saws worldwide moved from 8.6% to 9.7%, and its estimated monthly branded searches held steady at 10K.
How did search popularity change for table saws worldwide in September 2026?
2 changes

In September 2026, Bosch overtook Makita to rank 2nd among table saws worldwide, with 10% of the searches.

In September 2026, Festool gained share of searches among table saws worldwide, from 5.4% to 6.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Festool’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among table saws

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.