Brandwave

Festool vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Festool among table saws worldwide. Makita had about 9,970 branded searches, while Festool had 6,710. Makita made up 9.7% of all table saw searches we track, and Festool accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about table saws, neither Festool nor Makita appeared in any of the five answers.

Among table saws worldwide in September 2026

Who do people search for more?

Makita, about 49% more searches than Festool

Makita 10K searchesFestool 6.7K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Festool in 0 of 5Makita in 0 of 5

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Top table saws in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Festool nor Makita showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SawStop1st
  2. DeWalt2nd
  3. Grizzly3rd
  4. Bosch4th
  5. Jet5th
  6. Makita–
  7. Evolution–
  8. Festool–
  9. Einhell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SawStop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grizzly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evolution0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Einhell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about table saws

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Festool or Makita more popular in search?

This chart shows how often people search Google for Festool and Makita by name. Each line represents a brand's share of searches for all nine table saw brands we track, month by month, from English-language searches worldwide.

Festool and Makita among table saws worldwide, by month

Share of searches by month for Makita, Festool. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltBoschMakitaSawStopEvolutionFestoolGrizzlyEinhellJet
Oct 202545.5%8.8%8.6%10.5%10.8%8.8%3.2%1.7%2.1%
Nov 202545.3%8.8%8.5%10.4%10.6%8.6%3.9%1.7%2.1%
Dec 202550.4%8.1%7.9%9.6%9.8%6.5%4.4%1.3%1.9%
Jan 202647.6%7.6%9%10.9%9.2%7.5%4.1%1.5%2.7%
Feb 202650.6%8.1%7.9%9.6%9.8%6.5%3.5%1.6%2.3%
Mar 202645%8.7%10.3%10.2%10.5%6.9%3.8%2.1%2.5%
Apr 202650.6%8.1%9.7%9.6%8.1%6.5%3.6%2%1.9%
May 202651.7%8.2%9.8%8%8.2%6.6%3.6%2%1.9%
Jun 202658.1%7.5%8.9%7.2%7.4%4.9%2.6%1.5%1.7%
Jul 202652.3%8.8%10.6%8.6%7.2%5.8%3.2%1.8%1.8%
Aug 202653.3%8.2%9.7%7.9%8.1%5.4%3.6%1.9%1.9%
Sep 202650.8%10%9.7%9.6%6.6%6.5%2.9%1.9%1.9%

Makita and Festool sell other things too, so only their searches that name this product count here, like “makita table saw”.

How has the Festool and Makita comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Makita took it in December 2025.
  • Across the 12 months ending September 2026, Festool’s share of searches among table saws worldwide moved from 8.8% to 6.5%, and its estimated monthly branded searches moved from 10.2K to 6.7K.
  • Across the 12 months ending September 2026, Makita’s share of searches among table saws worldwide moved from 8.6% to 9.7%, and its estimated monthly branded searches held steady at 10K.

How did search popularity change for table saws worldwide in September 2026?

2 changes
  1. In September 2026, Bosch overtook Makita to rank 2nd among table saws worldwide, with 10% of the searches.

  2. In September 2026, Festool gained share of searches among table saws worldwide, from 5.4% to 6.5%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Festool’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Festool

3 branded search terms

  • festool bench saw
  • festool jobsite table saw
  • festool table saw

Makita

2 branded search terms

  • makita jobsite table saw
  • makita table saw

How the Brand Demand Index is measured

Other head-to-heads among table saws

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