Brandwave

Bosch vs SawStop:Which is more popular?

In September 2026, Bosch and SawStop were level in searches among table saws worldwide, with an estimated 10.3K versus 9.9K branded searches, at 10% and 9.6% of the total. When we asked ChatGPT and Google AI Overviews about table saws, SawStop appeared in all five answers and Bosch in two. SawStop was mentioned before Bosch in four out of five answers.

Among table saws worldwide in September 2026

Who do people search for more?

Bosch and SawStop are searched for about as often as each other.

Bosch 10.3K searchesSawStop 9.9K searches

Who does AI mention more?

SawStop, mentioned in every answer we collected

SawStop in 5 of 5Bosch in 2 of 5

Who does AI recommend more?

SawStop, named ahead of Bosch in 4 of 5 answers

SawStop first in 4Bosch first in 1

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Top table saws in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SawStop appeared in all five answers. Bosch was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SawStop was listed before Bosch in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SawStop1st
  2. DeWalt2nd
  3. Grizzly3rd
  4. Bosch4th
  5. Jet5th
  6. Makita–
  7. Evolution–
  8. Festool–
  9. Einhell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SawStop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grizzly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evolution0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Einhell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about table saws

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Bosch or SawStop more popular in search?

This chart shows how often people search Google for Bosch and SawStop by name. Each line represents a brand's share of searches for all nine table saw brands we track, month by month, from English-language searches worldwide.

Bosch and SawStop among table saws worldwide, by month

Share of searches by month for Bosch, SawStop. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltBoschMakitaSawStopEvolutionFestoolGrizzlyEinhellJet
Oct 202545.5%8.8%8.6%10.5%10.8%8.8%3.2%1.7%2.1%
Nov 202545.3%8.8%8.5%10.4%10.6%8.6%3.9%1.7%2.1%
Dec 202550.4%8.1%7.9%9.6%9.8%6.5%4.4%1.3%1.9%
Jan 202647.6%7.6%9%10.9%9.2%7.5%4.1%1.5%2.7%
Feb 202650.6%8.1%7.9%9.6%9.8%6.5%3.5%1.6%2.3%
Mar 202645%8.7%10.3%10.2%10.5%6.9%3.8%2.1%2.5%
Apr 202650.6%8.1%9.7%9.6%8.1%6.5%3.6%2%1.9%
May 202651.7%8.2%9.8%8%8.2%6.6%3.6%2%1.9%
Jun 202658.1%7.5%8.9%7.2%7.4%4.9%2.6%1.5%1.7%
Jul 202652.3%8.8%10.6%8.6%7.2%5.8%3.2%1.8%1.8%
Aug 202653.3%8.2%9.7%7.9%8.1%5.4%3.6%1.9%1.9%
Sep 202650.8%10%9.7%9.6%6.6%6.5%2.9%1.9%1.9%

How has the Bosch and SawStop comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Bosch took it in May 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among table saws worldwide moved from 8.8% to 10%, and its estimated monthly branded searches moved from 10.2K to 10.3K.
  • Across the 12 months ending September 2026, SawStop’s share of searches among table saws worldwide moved from 10.5% to 9.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for table saws worldwide in September 2026?

2 changes
  1. In September 2026, SawStop overtook Evolution to rank 4th among table saws worldwide, with 9.6% of the searches.

  2. In September 2026, Bosch overtook Makita to rank 2nd among table saws worldwide, with 10% of the searches.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch’s and SawStop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

3 branded search terms

  • bosch contractor saw
  • bosch jobsite table saw
  • bosch table saw

SawStop

1 branded search term

  • saw stop

How the Brand Demand Index is measured

Other head-to-heads among table saws

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