Brandwave

Bosch vs Makita:Which is more popular by branded search?

In August 2026, Makita had more branded searches than Bosch among table saws worldwide. Makita was estimated to have 823K branded searches compared to Bosch’s 206K, and held a 46.9% Share of Search versus Bosch’s 11.8%. These are worldwide searches for English-language branded terms.

Share of Search among table saws worldwide in August 2026Which is more popular in search, Bosch or Makita?
Bosch11.8%206K searches
vs
Makita46.9%823K searches

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Which is more popular in search, Bosch or Makita?

Compare the table saws people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Makita among table saws worldwide, by month

Share of Search by month for Makita, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltBoschGrizzlyJetSawStop
Oct 202556.6%31.3%9.6%1.5%0.38%0.56%
Nov 202553.8%36.3%7.6%1.5%0.36%0.53%
Dec 202548.7%40.1%8.3%2%0.32%0.59%
Jan 202647.6%38.9%9.9%2.3%0.47%0.7%
Feb 202648.8%39.9%8.4%2%0.39%0.59%
Mar 202652.6%35.4%9%2.1%0.35%0.52%
Apr 202647.7%39%9.9%2.3%0.38%0.57%
May 202647.8%39.1%9.9%2.4%0.31%0.47%
Jun 202648%39.3%9.9%1.9%0.32%0.47%
Jul 202646.7%38.2%11.8%2.3%0.38%0.56%
Aug 202646.9%38.4%11.8%1.9%0.56%0.46%
Sep 2026——————

How has the Bosch and Makita comparison changed over the last 12 months?

  • Makita was ahead of Bosch in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among table saws worldwide moved from 9.6% to 11.8%, and its estimated monthly branded searches moved from 207K to 206K.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among table saws worldwide moved from 56.6% to 46.9%, and its estimated monthly branded searches moved from 1.2M to 823K.

How did search popularity change for table saws worldwide in August 2026?

  1. Estimated monthly branded searches for Makita worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

3 branded search terms

  • bosch washer
  • bosch washing machine
  • bosch-home com

Makita

1 branded search term

  • makita

How the Brand Demand Index is measured

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