Billabong vs Hurley:Which is searched more?
In September 2026, Billabong had more branded searches than Hurley among swim shorts brands worldwide. Billabong was estimated to have 450K branded searches compared to Hurley’s 720, and held a 36.1% Share of Search versus Hurley’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Billabong or Hurley?
Compare the swim shorts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Billabong, Hurley. The figures are in the table below the chart.
View monthly share of search table
| Month | Roxy | Billabong | Quiksilver | Hurley |
|---|---|---|---|---|
| Oct 2025 | 39.2% | 39.2% | 21.4% | 0.08% |
| Nov 2025 | 40.8% | 40.8% | 18.3% | 0.07% |
| Dec 2025 | 39.2% | 39.2% | 21.5% | 0.06% |
| Jan 2026 | 44.1% | 36.1% | 19.7% | 0.06% |
| Feb 2026 | 40.8% | 40.8% | 18.2% | 0.08% |
| Mar 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Apr 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| May 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Jun 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Jul 2026 | 45.8% | 37.4% | 16.7% | 0.07% |
| Aug 2026 | 40.8% | 40.8% | 18.3% | 0.07% |
| Sep 2026 | 44.1% | 36.1% | 19.7% | 0.06% |
How has the Billabong and Hurley comparison changed over the last 12 months?
3 findings
- Billabong was ahead of Hurley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among swim shorts brands worldwide moved from 39.2% to 36.1%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Hurley’s estimated Share of Search among swim shorts brands worldwide moved from 0.08% to 0.06%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for swim shorts brands worldwide in September 2026?
3 changes
In September 2026, Roxy overtook Billabong to become the leader among swim shorts brands worldwide, with 44.1% estimated Share of Search.
In September 2026, Billabong lost estimated Share of Search among swim shorts brands worldwide, from 40.8% to 36.1%.
Estimated monthly branded searches for Hurley worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Other head-to-heads among swim shorts brands
How each brand is measured
Brandwave collects information about searches that people make online using Billabong’s and Hurley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.