Rip Curl vs Roxy:Which is searched more?
In September 2026, Roxy had more branded searches than Rip Curl among surf brands worldwide. Roxy was estimated to have 550K branded searches compared to Rip Curl’s 301K, and held a 27.6% Share of Search versus Rip Curl’s 15.1%. These are worldwide searches for English-language branded terms.
Follow Rip Curl vs Roxy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Rip Curl or Roxy?
Compare the surf and beachwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roxy, Rip Curl. The figures are in the table below the chart.
View monthly share of search table
| Month | Roxy | Billabong | Rip Curl | O'Neill | Quiksilver | Volcom |
|---|---|---|---|---|---|---|
| Oct 2025 | 22.4% | 22.4% | 18.3% | 12.4% | 12.2% | 12.2% |
| Nov 2025 | 22.9% | 22.9% | 18.7% | 12.7% | 10.2% | 12.5% |
| Dec 2025 | 22.4% | 22.4% | 18.3% | 12.4% | 12.3% | 12.3% |
| Jan 2026 | 26.1% | 21.3% | 17.5% | 11.8% | 11.7% | 11.7% |
| Feb 2026 | 24.3% | 24.3% | 16.3% | 13.4% | 10.9% | 10.9% |
| Mar 2026 | 24.8% | 24.8% | 16.6% | 13.7% | 11.1% | 9.1% |
| Apr 2026 | 25.4% | 25.4% | 17% | 11.5% | 11.4% | 9.3% |
| May 2026 | 24.8% | 24.8% | 16.6% | 13.7% | 11.1% | 9.1% |
| Jun 2026 | 24.8% | 24.8% | 16.6% | 13.7% | 11.1% | 9.1% |
| Jul 2026 | 27.9% | 22.8% | 15.3% | 15.4% | 10.2% | 8.3% |
| Aug 2026 | 24.8% | 24.8% | 16.6% | 13.7% | 11.1% | 9.1% |
| Sep 2026 | 27.6% | 22.5% | 15.1% | 12.4% | 12.3% | 10.1% |
How has the Rip Curl and Roxy comparison changed over the last 12 months?
3 findings
- Roxy was ahead of Rip Curl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rip Curl’s estimated Share of Search among surf brands worldwide moved from 18.3% to 15.1%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among surf brands worldwide moved from 22.4% to 27.6%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for surf brands worldwide in September 2026?
2 changes
In September 2026, Roxy overtook Billabong to become the leader among surf brands worldwide, with 27.6% estimated Share of Search.
In September 2026, Rip Curl lost estimated Share of Search among surf brands worldwide, from 16.6% to 15.1%.
Other head-to-heads among surf brands
How each brand is measured
Brandwave collects information about searches that people make online using Rip Curl’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.