Billabong vs O'Neill:Which is searched more?
In September 2026, Billabong had more branded searches than O'Neill among surf brands worldwide. Billabong was estimated to have 450K branded searches compared to O'Neill’s 248K, and held a 31.1% Share of Search versus O'Neill’s 17.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Billabong or O'Neill?
Compare the surf and beachwear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Billabong, O'Neill. The figures are in the table below the chart.
View monthly share of search table
| Month | Billabong | Rip Curl | O'Neill | Quiksilver | Volcom | Roxy |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 23.6% | 15.9% | 15.8% | 15.8% | 0.1% |
| Nov 2025 | 29.7% | 24.3% | 16.4% | 13.3% | 16.2% | 0.16% |
| Dec 2025 | 28.8% | 23.6% | 15.9% | 15.8% | 15.8% | 0.1% |
| Jan 2026 | 28.8% | 23.6% | 15.9% | 15.8% | 15.8% | 0.08% |
| Feb 2026 | 32.1% | 21.5% | 17.7% | 14.3% | 14.3% | 0.07% |
| Mar 2026 | 32.9% | 22% | 18.2% | 14.7% | 12% | 0.06% |
| Apr 2026 | 34.1% | 22.8% | 15.4% | 15.2% | 12.4% | 0.06% |
| May 2026 | 32.9% | 22% | 18.2% | 14.7% | 12% | 0.08% |
| Jun 2026 | 32.9% | 22% | 18.2% | 14.7% | 12% | 0.08% |
| Jul 2026 | 31.7% | 21.2% | 21.4% | 14.2% | 11.6% | 0.07% |
| Aug 2026 | 32.9% | 22% | 18.2% | 14.7% | 12% | 0.08% |
| Sep 2026 | 31.1% | 20.8% | 17.1% | 17% | 13.9% | 0.09% |
How has the Billabong and O'Neill comparison changed over the last 12 months?
3 findings
- Billabong was ahead of O'Neill in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Billabong’s estimated Share of Search among surf brands worldwide moved from 28.8% to 31.1%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, O'Neill’s estimated Share of Search among surf brands worldwide moved from 15.9% to 17.1%, and its estimated monthly branded searches held steady at 248K.
How did search popularity change for surf brands worldwide in September 2026?
2 changes
In September 2026, Billabong lost estimated Share of Search among surf brands worldwide, from 32.9% to 31.1%.
In September 2026, O'Neill lost estimated Share of Search among surf brands worldwide, from 18.2% to 17.1%.
Other head-to-heads among surf brands
How each brand is measured
Brandwave collects information about searches that people make online using Billabong’s and O'Neill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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