Brandwave

Nivea vs Ultra Violette:Which is searched more?

In September 2026, Nivea had more branded searches than Ultra Violette among sunscreen brands worldwide. Nivea was estimated to have 783K branded searches compared to Ultra Violette’s 279K, and held an 18.5% Share of Search versus Ultra Violette’s 6.6%. These are worldwide searches for English-language branded terms.

Share of Search among sunscreen brands worldwide in September 2026Which is more popular in search, Nivea or Ultra Violette?
Nivea18.5%783K searches
vs
Ultra Violette6.6%279K searches
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Which is more popular in search, Nivea or Ultra Violette?

A curated comparison of sun-care-focused brands, measured through worldwide branded searches. Search interest is not evidence of sunscreen safety, effectiveness, or product quality. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nivea and Ultra Violette among sunscreen brands worldwide, by month

Share of Search by month for Nivea, Ultra Violette. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayNeutrogenaNiveaUltra VioletteBanana BoatSupergoop!Bondi SandsSun BumNaked SundaysVacationCOOLA
Oct 202544.2%22.7%15.9%4.9%4.6%2.6%2.1%1.5%0.86%0.39%0.14%
Nov 202548.1%20.2%17.3%3.4%2.8%2.9%2.2%1.5%1%0.43%0.12%
Dec 202548.5%21.9%14.8%3.3%3.5%2.8%2.2%1.7%0.73%0.38%0.12%
Jan 202646.9%21.1%16.9%3.3%4%2.9%1.9%1.9%0.6%0.4%0.15%
Feb 202649.5%21.2%15.1%3%3.6%2.9%1.9%1.7%0.48%0.48%0.19%
Mar 202649.7%19.7%12.4%4%3.7%4%2.3%2.5%0.57%0.78%0.28%
Apr 202648.9%19.3%12.2%3.7%4%4.8%2.8%2.4%0.66%0.92%0.28%
May 202647.3%18.7%11.8%4.8%3.9%5.6%2.8%3%0.69%1.2%0.33%
Jun 202643.6%17.8%12.9%6.2%4.4%5.5%3%3.9%0.86%1.3%0.46%
Jul 202643.5%17.2%18.1%5.1%4.2%4.5%2.1%3.2%0.67%1%0.38%
Aug 202644.9%21.7%16.2%4.6%4.1%3.2%1.8%1.9%0.63%0.72%0.21%
Sep 202643.2%20.3%18.5%6.6%3.4%2.9%2.1%1.7%0.6%0.52%0.14%

How has the Nivea and Ultra Violette comparison changed over the last 12 months?

  • Nivea was ahead of Ultra Violette in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nivea’s estimated Share of Search among sunscreen brands worldwide moved from 15.9% to 18.5%, and its estimated monthly branded searches moved from 660K to 783K.
  • Across the 12 months ending September 2026, Ultra Violette’s estimated Share of Search among sunscreen brands worldwide moved from 4.9% to 6.6%, and its estimated monthly branded searches moved from 202K to 279K.

How did search popularity change for sunscreen brands worldwide in September 2026?

  1. In September 2026, Nivea gained estimated Share of Search among sunscreen brands worldwide, from 16.2% to 18.5%.

  2. In September 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 4.6% to 6.6%.

Other head-to-heads among sunscreen brands

How each brand is measured

Brandwave collects information about searches that people make online using Nivea’s and Ultra Violette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nivea

2 branded search terms

  • nivea
  • nivea creme

Ultra Violette

5 branded search terms

  • ultra violette
  • ultra violette spf
  • ultra violette sunscreen
  • ultraviolette
  • ultraviolette sunscreen

How the Brand Demand Index is measured

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