Brandwave

BISSELL vs LG:Which is searched more?

In September 2026, BISSELL had more branded searches than LG among stick vacuum brands worldwide. BISSELL was estimated to have 551K branded searches compared to LG’s 427K, and held a 4.8% Share of Search versus LG’s 3.7%. These are worldwide searches for English-language branded terms.

Share of Search among stick vacuum brands worldwide in September 2026Which is more popular in search, BISSELL or LG?
BISSELL4.8%551K searches
vs
LG3.7%427K searches

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Which is more popular in search, BISSELL or LG?

Compare the stick vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BISSELL and LG among stick vacuum brands worldwide, by month

Share of Search by month for BISSELL, LG. The figures are in the table below the chart.

View monthly share of search table
MonthDysonElectroluxBISSELLLGHooverBlack and DeckerBoschMiele
Oct 202571.2%12.6%4.3%4.4%2.9%2.1%1.7%0.95%
Nov 202575.9%12.5%3.5%2.5%2.3%1.5%0.95%0.94%
Dec 202578.4%9.6%2.9%2.8%2.6%1.6%1.1%1.1%
Jan 202673.3%11.8%3.5%4.1%3.2%1.7%1.3%1.1%
Feb 202670.9%11.9%4.5%5%3.2%2%1.4%1.1%
Mar 202667.2%14.1%4.9%5.7%3.1%2.1%1.6%1.3%
Apr 202667.7%15.1%4.5%4.3%3.4%2.2%1.7%1.1%
May 202667.8%15.1%3.9%4.3%3.4%2.7%1.7%1.1%
Jun 202668.4%15.3%3.8%4.4%2.8%2.5%1.7%1.1%
Jul 202668.1%13.8%4.2%4.9%3.2%2.5%1.9%1.3%
Aug 202668.3%13.9%4.7%4.7%3.2%2%1.9%1.3%
Sep 202671%13.1%4.8%3.7%3%1.9%1.5%0.98%

How has the BISSELL and LG comparison changed over the last 12 months?

  • The lead changed hands 5 times in the 12 months ending September 2026: BISSELL took it in November 2025, LG took it in January 2026, BISSELL took it in April 2026, LG took it in May 2026, BISSELL took it in September 2026.
  • Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among stick vacuum brands worldwide moved from 4.3% to 4.8%, and its estimated monthly branded searches moved from 510K to 551K.
  • Across the 12 months ending September 2026, LG’s estimated Share of Search among stick vacuum brands worldwide moved from 4.4% to 3.7%, and its estimated monthly branded searches moved from 522K to 427K.

How did search popularity change for stick vacuum brands worldwide in September 2026?

  1. In September 2026, LG lost estimated Share of Search among stick vacuum brands worldwide, from 4.7% to 3.7%.

  2. BISSELL’s estimated Share of Search among stick vacuum brands worldwide has gained ground for 3 months in a row, from 3.8% to 4.8% in September 2026.

Other head-to-heads among stick vacuum brands

How each brand is measured

Brandwave collects information about searches that people make online using BISSELL’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

4 branded search terms

  • bissell
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

LG

3 branded search terms

  • lg com
  • lg washer
  • lg washing machine

How the Brand Demand Index is measured

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