Breville vs Instant:Which is more popular by branded search?
In August 2026, Breville had more branded searches than Instant among sous vide brands worldwide. Breville was estimated to have 845K branded searches compared to Instant’s 564K, and held a 57% Share of Search versus Instant’s 38%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Breville or Instant?
Compare the sous vide brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Breville, Instant. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | Instant | Ankarsrum | Inkbird | Anova Culinary |
|---|---|---|---|---|---|
| Oct 2025 | 55.9% | 38.6% | 4.1% | 1.2% | 0.13% |
| Nov 2025 | 58% | 36% | 4.7% | 1.2% | 0.12% |
| Dec 2025 | 62.4% | 32% | 4.2% | 1.3% | 0.13% |
| Jan 2026 | 57.7% | 37.7% | 3.3% | 1.2% | 0.13% |
| Feb 2026 | 58.8% | 35.8% | 3.8% | 1.4% | 0.12% |
| Mar 2026 | 54.6% | 40.1% | 3.5% | 1.6% | 0.11% |
| Apr 2026 | 57.9% | 34.8% | 5.6% | 1.7% | 0.1% |
| May 2026 | 58.9% | 35.4% | 3.8% | 1.7% | 0.12% |
| Jun 2026 | 59.6% | 35.5% | 3.1% | 1.7% | 0.1% |
| Jul 2026 | 61.7% | 33.6% | 2.9% | 1.6% | 0.09% |
| Aug 2026 | 57% | 38% | 3.3% | 1.5% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Breville and Instant comparison changed over the last 12 months?
3 findings
- Breville was ahead of Instant in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among sous vide brands worldwide moved from 55.9% to 57%, and its estimated monthly branded searches moved from 820K to 845K.
- Across the 11 months ending August 2026, Instant’s estimated Share of Search among sous vide brands worldwide moved from 38.6% to 38%, and its estimated monthly branded searches moved from 566K to 564K.
How did search popularity change for sous vide brands worldwide in August 2026?
2 changes
In August 2026, Instant gained estimated Share of Search among sous vide brands worldwide, from 33.6% to 38%.
In August 2026, Breville lost estimated Share of Search among sous vide brands worldwide, from 61.7% to 57%.
How each brand is measured
Brandwave collects information about searches that people make online using Breville’s and Instant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.