Carhartt vs Mammut:Which is searched more?
In September 2026, Carhartt had more branded searches than Mammut among softshell jacket brands worldwide. Carhartt was estimated to have 450K branded searches compared to Mammut’s 13.4K, and held a 63.5% Share of Search versus Mammut’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Mammut?
Compare the softshell jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carhartt, Mammut. The figures are in the table below the chart.
View monthly share of search table
| Month | Carhartt | Columbia | Mammut |
|---|---|---|---|
| Oct 2025 | 68.3% | 30.4% | 1.4% |
| Nov 2025 | 65.9% | 33% | 1% |
| Dec 2025 | 67.7% | 31.4% | 0.88% |
| Jan 2026 | 62.9% | 35.6% | 1.5% |
| Feb 2026 | 58.7% | 39.1% | 2.1% |
| Mar 2026 | 56.5% | 41.3% | 2.2% |
| Apr 2026 | 48.7% | 48.6% | 2.7% |
| May 2026 | 46.1% | 51.4% | 2.5% |
| Jun 2026 | 47.9% | 49.5% | 2.6% |
| Jul 2026 | 47.9% | 49.5% | 2.6% |
| Aug 2026 | 52.8% | 44.9% | 2.3% |
| Sep 2026 | 63.5% | 34.6% | 1.9% |
How has the Carhartt and Mammut comparison changed over the last 12 months?
3 findings
- Carhartt was ahead of Mammut in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among softshell jacket brands worldwide moved from 68.3% to 63.5%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Mammut’s estimated Share of Search among softshell jacket brands worldwide moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 16.7K to 13.4K.
How did search popularity change for softshell jacket brands worldwide in September 2026?
2 changes
In September 2026, Carhartt gained estimated Share of Search among softshell jacket brands worldwide, from 52.8% to 63.5%.
Estimated monthly branded searches for Mammut worldwide fell 19.8% over 12 measured months, from 16.7K to 13.4K in September 2026.
Other head-to-heads among softshell jacket brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Mammut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.