Brandwave

Dr Pepper vs Pepsi:Which is more popular?

In September 2026, Pepsi had more branded searches than Dr Pepper among soft drink brands worldwide. Pepsi had about 823,000 branded searches, while Dr Pepper had 673,000. Pepsi made up 11.4% of all soft drink brand searches we track, and Dr Pepper accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about soft drink brands, both Dr Pepper and Pepsi appeared in all five answers. Dr Pepper was mentioned before Pepsi in every answer.

Among soft drink brands worldwide in September 2026

Who do people search for more?

Pepsi, about 22% more searches than Dr Pepper

Pepsi 823K searchesDr Pepper 673K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Dr Pepper in 5 of 5Pepsi in 5 of 5

Who does AI recommend more?

Dr Pepper, named ahead of Pepsi in every answer

Dr Pepper first in 5Pepsi never first

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Top soft drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Dr Pepper and Pepsi showed up in all five answers. Dr Pepper was listed before Pepsi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coca-Cola1st
  2. Dr Pepper2nd
  3. Sprite3rd
  4. Pepsi4th
  5. Fanta5th
  6. Mountain Dew6th
  7. 7Up7th
  8. Schweppes8th
  9. Canada Dry8th
  10. Bundaberg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coca-Cola5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pepsi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dr Pepper5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sprite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 7Up5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mountain Dew3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fanta3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schweppes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canada Dry2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bundaberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soft drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Dr Pepper or Pepsi more popular in search?

This chart shows how often people search Google for Dr Pepper and Pepsi by name. Each line represents a brand's share of searches for all ten soft drink brands we track, month by month, from English-language searches worldwide.

Dr Pepper and Pepsi among soft drink brands worldwide, by month

Share of searches by month for Pepsi, Dr Pepper. The figures are in the table below the chart.

View monthly share of searches table
MonthCoca-ColaPepsiDr PepperSpriteMountain DewFantaSchweppes7UpCanada DryBundaberg
Oct 202545.2%11.7%11.7%9.5%5.2%6.4%5.2%2.3%1.6%1.3%
Nov 202541.6%13.1%13.1%8.8%5.9%5.9%5.9%2.6%1.8%1.4%
Dec 202541.2%10.6%10.6%10.6%5.8%5.8%8.7%2.6%2.1%1.7%
Jan 202642.3%13%10.6%10.6%5.8%5.8%5.8%2.6%2.1%1.4%
Feb 202642.6%13.4%11%9%6%6%6%2.7%1.8%1.5%
Mar 202645.9%11.8%9.7%9.7%5.3%6.5%5.3%2.4%1.6%1.9%
Apr 202644.3%11.4%11.4%9.3%6.2%6.2%5.1%2.8%1.9%1.3%
May 202660.9%7.6%7.6%6.2%5.1%4.2%4.2%1.9%1.3%1%
Jun 202662.6%7.8%5.2%6.4%4.3%4.3%4.3%2.9%1.3%0.86%
Jul 202653.2%9.8%6.6%8%5.4%4.4%5.4%4.4%1.6%1.3%
Aug 202647.2%10.2%8.4%10.2%6.8%5.6%5.6%2.5%2.1%1.4%
Sep 202644.3%11.4%9.3%9.3%7.6%6.3%5.1%3.4%1.9%1.3%

How has the Dr Pepper and Pepsi comparison changed over the last 12 months?

3 findings
  • Pepsi was ahead of Dr Pepper in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dr Pepper’s share of searches among soft drink brands worldwide moved from 11.7% to 9.3%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 12 months ending September 2026, Pepsi’s share of searches among soft drink brands worldwide moved from 11.7% to 11.4%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for soft drink brands worldwide in September 2026?

2 changes
  1. In September 2026, Dr Pepper overtook Sprite to rank 3rd among soft drink brands worldwide, with 9.3% of the searches.

  2. In September 2026, Pepsi gained share of searches among soft drink brands worldwide, from 10.2% to 11.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dr Pepper’s and Pepsi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dr Pepper

1 branded search term

  • dr pepper

Pepsi

1 branded search term

  • pepsi

How the Brand Demand Index is measured

Other head-to-heads among soft drink brands

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